Actual - Legal

Avoiding Stock Photo Servitude...

Will the new-on-the-scene large corporate market-driven stock photo houses treat photographers and the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ir photos as commodities?

History tells us the answer could very well be yes. Take the example of the cartoon syndicates established in the 1920’s und

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r the guidance of newspaper king, William Randolph Hearst. He first introduced the concept of cartoon syndicates.

It works like this. The cartoonist s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

igns a contract that says that the syndicate will promote the cartoon if the artist will follow a certain cartoon theme and style, and keep to it. The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ontract also states that the syndicate will own the copyright to the cartoon. Not the cartoonist.

How’s that? The syndicate owns the copyright?

If t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e artist decides to leave the syndicate, he or she cannot continue the cartoon. The syndicate will appoint a new cartoonist to continue it.

ONLY PE

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ANUTS FOR PEANUTS

Believe it or not, the late Charles Schultz, of Minneapolis, did not own the copyright to his cartoon, Peanuts. The syndi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ate owned the copyright. Schultz received royalties, yes, and also promotion and endorsement monies, but he did not own the copyright on his own creati

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n!

Can the corporate stock photo agencies of the future institute a system something like this? They certainly could. Vulnerable young photographers i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n the future, trying to make a living, could conceivably be open to signing over their copyright privilege in return for a paycheck, royalties, or othe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

monetary return.

LESSON: Read the fine print. Stock agencies are starting to treat stock photos as commodities, that are "popular today, and g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne tomorrow". As an extra benefit to the agencies, they might want to secure the copyright of your short-lived generic stock photo. Perhaps their entic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ement will be to pay you a higher percent royalty (60% instead of 40%) if you sign over your copyright.

And don’t forget, if they own the copyright, t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ey are now free to digitally “enhance” your photo in any way they wish—such as changing the color of a flag or removing an object.

If you are new to t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e stock photography field and you submit your images to a major stock photo agency, be careful not to sign over your copyright to the agency.

COPYR

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

IGHT STATEMENT

Here’s an all-inclusive copyright statement concerning reproduction of your website photos. Note that this statement also prohibits

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

“use of any image as part of another photographic concept.”

“All photographs, text and code appearing on the PhotoSource International (PSI) si

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es are the exclusive property of the individual photographers and are protected under United States and international Copyright Laws.

Photographs, tex

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t and code may not be reproduced, copied, stored, or manipulated in any form without the written permission of the respective photographers or webmaste

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. This includes use of any image as part of another photographic concept or illustration. No image or any part of this site is within public domain. -R

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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