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Actual - How to Lose a Real Estate Website Visitor (in 10 Easy Ways)
1: ‘Thanks for the info, bye!’ If you have no lead capture on your website, how are you going to know who visited your website, or how to contact them? Worst still, if you provide the visitor with great inf
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ormation, but no lead capture, they are simply just going to take your good content to another Realtor’s website who is clever enough to have lead capture on it and end up being contacted by them instead of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
you. Not good.
2: A homepage that is longer than your arm. A homepage has to grab the visitor’s attention within 5 seconds, or they will simply go to the next Realtor’s website on the search engine they
2: A homepage that is longer than your arm. A homepage has to grab the visitor’s attention within 5 seconds, or they will simply go to the next Realtor’s website on the search engine they
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
were just on. And having a long ‘texty’ page is going to do you no good here. It may be the best content in the world, but people don’t ‘read’ online, they ’scan’, especially on a homepage. Use bullet point
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s and small sentences, and above all, let the visitor know why they should use you, and not another Realtor! Otherwise you can wave them goodbye.
3: A homepage with colors picked by a 5th grader. You know
3: A homepage with colors picked by a 5th grader. You know
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
who you are. Website owners that use blue text on a black background. Or yellow text on a white background. It’s hard to read just in case you didn’t realize, and it’s a sure fire way to lose your website v
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
isitor.
4: No picture of you. Everyone wants to see what they are going to be buying, before they buy. Doesn’t matter if you don’t look like Brad Pitt or Angelina Jolie either. A picture of you is worth a
4: No picture of you. Everyone wants to see what they are going to be buying, before they buy. Doesn’t matter if you don’t look like Brad Pitt or Angelina Jolie either. A picture of you is worth a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
housand words and it’s way easier for them to form a ‘bond’ and a potential working relationship with you if they know what you look like.
5: ‘I’m the #1 agent in town’. A personal favorite at Z57. We see
5: ‘I’m the #1 agent in town’. A personal favorite at Z57. We see
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
so many Realtors make this mistake with their website. Think about it this way, it’s not a popularity contest - just because you have maybe won some award, doesn’t mean that people are going to use you. You
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
have to explain what’s in it for them and just HOW you are better than other Realtors - i.e. your unique value proposition.
6: A website that has too many different pages to navigate to. I have seen some
6: A website that has too many different pages to navigate to. I have seen some
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
websites that have about 20 different pages to click to, all very similar. This just serves to confuse the website visitor. Research has shown that the more choices you actually give people, the less likely
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
they will be able to make a choice. Chances are they will just leave your website and find another website that offers what they want in an easier to find way. Better yet - don’t try and appeal to everyone
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
on your website - focus on a niche and you will have way better results.
7: ‘Umm, where are your home listings?’ A real estate website that has no listings is like walking into a car dealership that has n
7: ‘Umm, where are your home listings?’ A real estate website that has no listings is like walking into a car dealership that has n
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
o cars. Now you wouldn’t stick around at a dealership that had no cars would you? The number one thing a real estate website visitor wants is listings to look at, preferably on an interactive map.
8: Speli
8: Speli
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
g Mystakes. You may be surprised, but spelling mistakes can often turn a great website into an unprofessional website - and Realtors need to be professional. Some people really notice small things like that
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
. It’s pretty simple to cut and paste your content into Microsoft Word and run a spell check.
9: Your website is the same as everyone else’s. Did somebody say cookie cutter? Even if you use a template, tha
9: Your website is the same as everyone else’s. Did somebody say cookie cutter? Even if you use a template, tha
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t doesn’t mean you can’t customize it. If your website looks exactly the same as other Realtors in your area, its not going to look very impressive to a website visitor is it? Make good use of photos, use a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
good interesting website layout. That helps for sure.
10: A website that has no interesting content. No one likes to watch paint dry or watch grass grow. Neither do website visitors like to arrive at a re
10: A website that has no interesting content. No one likes to watch paint dry or watch grass grow. Neither do website visitors like to arrive at a re
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
al estate website and be presented with nothing original, even if you have plenty of listings. Write some original content. Interview someone. Run a contest. Start your own blog. Get thinking.
Most of all,
Most of all,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
remember this. Always think through the eyes of your website visitor, and what your website ‘experience’ would be like to them. Many of you might be a little surprised when you do this for your own website
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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