Actual - Real Estate

On a real estate website, design works best when people don't even notice it. In other words, your audience should imme

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

diately see and understand the message you're trying to convey through your website. They shouldn't be distracted by th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e design.

Visitors should be able to navigate immediately upon reaching your website, without scratching their heads.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

They should be able to identify the primary purpose of your website, as well as your primary offer. Design should help

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your visitors follow the path you would most like them to follow -- toward some form of website conversion or lead gene

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ration, in most cases.

Much of this comes from "invisible" design.

Invisible Design = Usability & Profitability
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
>
Ever been to a website that was so clean and usable you immediately found your way around? Netflix comes to mind
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
for me. The first time I went to Netflix.com, I found my way around quickly and began using the website right away.

Su
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
re, there were design elements in use, but I hardly noticed them. Why? Because the design's sole purpose was to help me
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
find my way around the website—without having to stop and think about it.

Does this mean Netflix skimps on design? No
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
. On the contrary, they've put a lot of thought into their website's design. They put so much effort into designing the
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
site that I did not even see the design, though it helped me achieve my goals.

This is the concept of "invisible" des
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ign. The design is there, but because it's sole purpose is helping you comprehend something, you hardly even notice it.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
You immediately find the message and act upon it, because the design paved the way for you.

When I talk about "invisi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
le" design, I'm not saying your website can't be attention-getting. What I'm saying is your website should get attentio
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n for the right reasons. It should capture the reader's attention with a powerful message and an offer of value. The de
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
sign should support this, not overshadow it.

Don't think of design in a vacuum. Think of design as a way to kindly esc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ort people toward the action you want them to take, or the information they want to find (listings, reports, virtual to
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
urs, etc.). Your visitors will be thankful for it, and your website will be more successful as a result!

* Copyright 2
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
007, Brandon Cornett. You may republish this article online if you retain the author's note and active hyperlinks below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Actual - Real Estate Marketing Online: The Art of Invisible Design

Related Articles: