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I had an interesting discussion with someone today over what contact info should be on your business card, if you actually use one. I’m sure

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you’ll figure out which side I was on by the time this Mailbag is over. How does this relate to the Pay Option Arm? Let’s see if you follow

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

my logic at the end.

There were two sides to this debate:

Side One: You should have as much contact info as possible on your card so you can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be accessible at all times. Since you are in sales, you should be accessible at all hours to answer questions. Your clients should know they

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are able to contact you at any time they have a question. With all your personal info listed on one card, people will know that you are willi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g to help at anytime.

Side Two: The info on your business card should be limited to your basic office info. Your personal cell phone number

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

should not be on your business card. Your direct line should not be listed on your card (assuming you work in an office setting with some so

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t of screening person answering the phone first.)

Both sides agree that it’s best for a live person to answer the phone, because automated sy

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tems are just annoying. Both sides agree the client should have access to you directly, which is where the major discrepancy comes into play

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

WHEN should the client have direct access to you?

Side Two believes the client isn’t a client until they sit down with you and discuss thei

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mortgage situation. Until then, they are just shopping and therefore, they do not need 24 hour access to you for that purpose. After they B

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ECOME your client (or borrower) is the time to give your personal contact info (direct phone number and cell number). It adds that touchy-fee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y factor to the whole transaction and gives the client a sense of stability with “their mortgage broker”. It puts the control in your hands,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ot the clients.

Side One believes that from step one, the client is in control so therefore they should have full contact info from the start

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Since this is a relationship business, the client should have the feeling of being your friend from even before they contact you.

Both si

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es agree this business is a relationship business, but where does that business relationship end and the friendship relationship start?

Let m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e ask you this…is it an easier to sell the POA face to face or over the phone? IMHO, it’s best face to face, because you can always react to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their body language and cater to what their reaction is. Remember, to sell properly in this business, you MUST be in control.

Think about th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

top business person you know, does that person have their personal cell phone number on their business card they hand out to anybody? I pers

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nally think Donald Trump is a top notch business man. Do you think he gives his personal info to everyone? Hmmmm, something to think about

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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