Actual - Real Estate

It has been well established that when people are house shopping they buy what they see. What you may not have been told however, they also buy what they smell!

As a professional home stager, my primary job is to meet with Re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

altors and home sellers, go room by room with a critical eye, and tell them honestly and exactly what needs to be done to best prepare their home for a quick, profitable sale.

I have written many articles on the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rt of home staging . . . addressing demographics, and how to use them to target your broadest spectrum of buyers . . . outlining the importance of creating warm, inviting environments with emotional connections strategically p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ositioned . . . I have talked about preparing your home as a 'product to be sold', depersonalizing and decluttering each room, as well as updating both interiors and exteriors . . . and stressed the importance of creating memo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y points and WOW factors. Above all I have stressed the fact that . . . there are no second chances to make a 'great' first impression!

Having once again addressed all of these very important steps that will lead you to a qui

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cker, more profitable sale . . . let me now discuss the issue that will make all of the above "to-do's" obsolete, and keep your house on the market long after the buyers have bought elsewhere. If your home SMELLS . . . nothing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

else you do will really matter! This is a problem that, unfortunately, rears it's ugly head . . . or should I say nose, more than I would like to admit. I am called into homes in all price categories, beautifully decorated, w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ell manicured and maintained . . . but, they SMELL! What do I do? I tell them. Because this is a sensitive issue, (especially if it involves "Felix" or "Fido"), I am as tactful as possible, but they must be told. Usually od

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rs caused by family pets, or just everyday family use, are not detected by family members. They have become desensitized, and are unaware of the problem. But to outsiders walking in, this is the first impression they will form

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, and it will linger in their mind, (and nose), long after they leave the home!

The following are a few suggestions to help you combat offensive odors:

1. Have your carpets professionally cleaned. For extreme case

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

when this does not eliminate the problem, replace the carpeting, INCLUDING the padding! This is where most pet odor is absorbed. Note: Before replacing the carpeting make sure you heavily treat the affected bare ceme

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nt with baking soda or the odor can reappear.

2. Bathe your pets, and change litter boxes often! Because you are desensitized to the odors in your home, you should always go the extra mile 'just in case'. You may

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ot smell anything, but your buyer might . . . a chance you can't afford to take! And when showing your home don't forget to send the cat to grandma's house if at all possible. When people see pets, they will immediately start

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

looking for the smells! The same rule applies for all pet dishes, toys, beds etc. Remove them. Remember the old saying, "Out of sight, out of mind . . . !"

3. Place open boxes of baking soda (inconspicuously

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f course) in smell-prone areas. Good old fashioned baking soda is still considered one of the best 'odor absorbers' on the market. Use in kitchens, baths, under beds, inside trash cans etc.

4. Open it up . . . Air

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it out! This one is a tactic that is centuries old and pretty self explanatory. Fresh air can do wonders for any home, especially one that has been closed up for the season. I am aware this is not always a possibility,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ut when you can . . . do!

5. Introduce pleasant smells . . . naturally! Before you show your home bring in fresh flowers, potpourri, bake a batch of chocolate chip cookies to leave for your guests, or have a large

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vase of eucalyptus leaves attractively displayed. I don't recommend the use of scented oils or deodorizers to mask offensive odors. First of all they don't cover them up, and secondly, many people have allergies and ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sensitive to perfumes and artificial fresheners. (This is also an area where many have mistakenly applied the "more-the-merrier" rule instead of "less-is-more". Then scented deodorizers take center stage and are as offensive

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

as the odors they were trying to mask!)

You know there are no second chances to make a great first impression, so make your first chance count by remembering . . . people not only buy what they see, they buy what they 'smell'

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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