Actual - Real Estate

What is staging? I am asked this all the time. Staging is a verb. It is the action of doing something. Staging can be from one end of the spectrum-renting & setting furniture up in vacant home to making over 200 suggestions for occupied or v

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

acant home. So “staging” is a word used to describe many things.

I do all of the above for my clients. As each home is different so are the actions taken to stage each.

It is definite that those consumer savvy buyers are looking for the BE

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

T home they can find.

For the Realtors® that work with me they are seeing a significant increase in the sellers interest in “staging”. They, the Realtors®, are enjoying the attention they are receiving for showing their professionalism by o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ffering my services at time of listing the home for sale. These Realtors® homes are selling VERY quickly. The Realtor® and home-seller reap the benefit of staging their home, (product), by enjoying having sold the home at the higher end of c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mps and in very little time.

As always it is best when seller makes changes suggested by stager BEFORE house is listed. When house starts to advertise it will be “show” ready from day 1! MLS photos will reflect the correct “product”. You do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n’t want to have your first days on market not reflect the house at its best. Your best perspective buyer may be the one that sees house first, as soon as it is listed. It is important that you not “lose” those important first days.

Ideally

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the following list should be implemented BEFORE listing. Of course it will still be effective no matter how long house has been on market. It is never to late!

The only guarantee I have is that the investment to stage will ALWAYS be less th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an first reduction in price!

Now with all that said lets get down to some practical information.

“Top Ten Spring Staging” to-do list

#1.) “Happy” colors on front door. Choose a contrasting color of house or door. Such as if house is tan a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d door is red, use yellow decorations. Use yellow marigolds and other fragrant flowers in a nice large container. Do not over-fill space. Use yellow in door decoration.

#2.) First Impression- What are your own first impressions that you hav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e when seeing the house? Would you want live here? Would you even come in the driveway?

#3.) NO empty flower pots-especially filled with dead flowers! It is better to have nothing rather than dead flowers.

#4.) Rake and tidy-up yard. Havin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nice clean lines will make yard appear large and un-cluttered. It is difficult to have yards pretty this time of year. Put out new mulch in beds, this will at least cover-up winters wrath. Landscaping will appear neat. Be careful… make sure

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that mulch doesn’t have any manure smell or other unpleasant odor. That is not the impression you want perspective buyer to experience. The yard is part of what perspective buyer will see first. It is “curb appeal”. When buyer sees that yar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is neat & tidy they are willing to see the inside. They should make the connection that if the yard is tidy than most-likely the interior is neat & tidy too!

#5.) “Spring” clean the interior. No matter what problems a particular house may

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

have, no one wants to have to clean their NEW home. Dig in and clean, hire professional cleaning crew if needed.

#6.) Box and store off-premises your winter wardrobe. Why have items in house that seller probably doesn’t need for several mon

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hs? Rent a storage unit and edit items that are not crucial to ones well being.

#7.) Have a garage-sale. Seller can have a sale BEFORE advertising the house. It will make their move to new home less stressful, why schlep these things to new

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

home. Seller can than use profit towards any minor staging suggestions or for items needed for their new home.

#8.) Have “WOW” factor when new buyer steps in the door. This is EVERYTHING! According to NAR perspective buyers make connection

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to house in 15 seconds! Make sure your “wow” is a positive one. You don’t want the thought..”Wow, this is awful, or stinks. You need a magazine “WOW”. You need them to WANT to live there.

#9.) Place a new “Welcome” mat at doorways. This see

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ms so simple, but many seller’s fail to understand the significance. The mat is the house’s way of saying “Hello, come on in and stay awhile”.

#10.) Use silk greenery and spring flowers for that added touch throughout your home. Plants=lif

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. Not only will good silks add aesthetic value, they have a subliminal effect. Think about it….dried dead flowers in pots or the appearance of living plant life.

Remember that first impressions are everything make sure their “wow” factor is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a good one…NOT “Wow did you see that? Or smell that?"

Make it a GOOD experience and buyer will certainly remember that!

I hope that I have helped those of you in need of some practical advice from a professional staging Interior Decorator

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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