Actual - Real Estate

You drive by one day and there it is, a for sale sign, planted in the neighbors yard or, in this case, posted on their carport wall. You think this is sudden, you didn’t even know they

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

were considering moving. It really didn’t just happen overnight. Successful home marketing starts months before you see the sign and is the result of planning, preparation and teamwork.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Currently I am working with a young couple in Yuba City who have made a decision to move into a larger home in preparation for starting a family. My plan is to write a series of artic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

les and blog updates on what we encounter along the way. I would like to think this will be a smooth journey with no issues or problems but experience tells me we will encounter our sha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re of challenges. My goal is to help prepare others for similar experiences.

Background: I originally helped Randi buy her condo several years ago when she was single and working in S

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

acramento. She was referred to me by Rebecca, who is a friend and client and worked with Randi. We hit it off well and did some searching around Sacramento for a small house. At the t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ime there was not much in her price range that felt right for a young single woman. Since she had grown up in Yuba City and had friends and family there, it was an easy decision to move

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our search. We found a great condo/townhouse in The Grove and for the money we were able to get her a safe place to live, plenty of room and the amenities provided by the home owners as

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sociation.

Today Randi is married to a great guy, has a new job in the Yuba City area and she and Tony have decided to move to a larger house in preparation for the next step in their l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ife together. Since we kept in touch, they called me for advice and have now hired me to market their home.

The first thing we did was start the planning process. Since there were no

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hard dates we had the time we wanted to determine the price range of the new house, get pre-approved for a loan and understand what the costs were to make the move. Then there were a hu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ndred other things that Randi and Tony needed to think about when making this kind of decision!

To help get the house ready I spent an afternoon with Randi and Tony at their townhouse.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

We went from room to room and developed a punch list of things we wanted to do to before we put the house on the market. Some of the tasks included, updating old kitchen appliances, pa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

inting, new baseboards, removing clutter and de-personalizing the house. We even decided to do some landscaping work in and around their unit. They developed a budget and started to wo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

k.

The results of their hard work really make a difference. It has gone from a comfortable townhouse to one that sparkles and makes it easy for a potential buyer to see themselves livi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng there. With a little help from me and a great deal of work from them we have a home ready to market and one that shows very well.

Using some outside expertise, developing a plan and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

preparing the house to be sold has gotten us off to a great start. We have a home that shows well, is priced right and ready for a new owner to move into with little or no work. In ad

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dition we are pre-approved for a new loan and know there are some great houses in our price range. Finally, Randi and Tony have realistic expectations about the journey they are startin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g.

Will Randi and Tony be having a barbeque party in their new back yard this summer? Will I be invited to the party? Stay tuned, I will be posting updates and future articles here an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d on my website, www.jalone.com. If you want to be notified about updates, send an email to ForSale@jalone.com. If you are interested in seeing this great townhouse it can be seen here

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Twice as many members as Ebay and it is said that a quarter million new accounts are created each and every day. MySpace was originally created for garage bands as a way to network with other bands but this changed quickly as there are now over 10,000 groups each which would cater to a different Genre.

In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services. All that has changed dramatically and website design is not such a complicated procedure as you might think.

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