Actual - Writing and Speaking

What do your words say about your company or brand?

Do they say, "I'm an expert in my field. I know what I'm tal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

king about, and I can help you reach your goal."

Or do your words say, "I'm okay, but I'm just like the rest. I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

might be able to help you. Let's try this and see."

Let's hope your words don't say, "I don't know what I'm doin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g in this business. I can't help you."

What you write and how well you write it can affect your business. Bottom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

line. While most people won't read every word of your ad or sales letter, you'd be surprised how easily mistakes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

jump out at them.

Potential clients won't help but wonder if you'll be just as careless when you're working with

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

them.

Here are some pointers to help you put your best word forward:

• After you write your copy, put

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it down. Don't look at it again until the next day. It's difficult to get perspective on your own writin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g until you step back for awhile.

• Proofread your copy. This may seem obvious, but many people

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

believe they're so good at writing that they won't make any mistakes.

• Have someone else proofread you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

work. Checking your own writing is notoriously difficult, even for professional writers.

• Rea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d the words out loud. Besides helping you proofread, this can help you check for readability. The text s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hould sound like someone talking, even if it's technical in nature.

• Don't rely on your computer's spel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ling or grammar check. While useful tools, these programs can't catch everything, and often flag things

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that are correct in normal usage.

• Invest in a grammar book. You can find one at a local used

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ookstore. While you're at it, get a good dictionary.

• Be on the lookout for common mistakes. S

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ome words are tricky (like their, there, and they're). This is where a second or third

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pair of eyes can really help.

• Hire a writer or editor. If you're short on time, or if you're

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

not the best writer, outsourcing can be a wonderful investment. Be sure to proofread their work too. Even profes

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sionals make mistakes.

Writing can make (or break) a deal. Make sure your writing makes a great impression.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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