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Book awards bring exposure to books. Exposure generates sales. Sales mean more money in your pocket. Pursuing those book awards that allow publishers or authors to nominate their own titles can be a worthwhile activity for your book marketing efforts.

The literary community hosts a m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

yriad of book awards. These awards differ as to who can nominate a book for an award. For some awards, publishers or authors can nominate their books and a committee or select group of people vote on the nominated titles. Other awards choose to have a nominating committee decide which

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

titles should be considered for an award. Some awards have a select group of people (such as retailers, teachers, or students) nominate titles. There are a few book awards that are based on the number of copies a title has sold or lifetime achievements of an author.

Small and self-p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ublishers can pursue those awards that allow publishers and authors to nominate books. Generally, these awards come with an entry fee. These entry fees can range from $40 to $200.

While entering a book award contest is not a guaranteed win for your entry fee, it certainly more than p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ays off if your book is picked for an award. Some book award programs publish the runners-up as well as the award winners. If your book falls into either of these categories, you receive a marketing gem.

Book awards, like book reviews, can be harnessed to promote your title in endles

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ways. One benefit of a book award over a book review is that an award warrants press coverage. Newspapers, magazines, and newsletters like to highlight authors and books that have won awards. Another benefit of a book award is that consumers tend to want to read books that have won a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n award. An award tells a consumer that a book is worth the money to purchase and time spent to read it. An award signals booksellers to purchase the book for their stores as book awards almost always guarantee sales.

When a book award is bestowed, the award should be used repeatedly

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in your marketing campaign. In addition to alerting the press about a book award, any book award received should be posted on your website, printed on all your marketing materials, used in advertisements, and added to your book’s cover on subsequent print runs. Also, make sure that y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou let your distributors know about the award and send an announcement to those publishers associations and discussion groups where you are a member.

Following is a list of a few book awards that are geared toward small and self-publishers.

• Annual Writer’s Digest International Sel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f-Published Book Awards
Sponsored by Writer’s Digest, these book awards are the only awards exclusively for self-published books.
www.writersdigest.com/contests

• Christian Small Publisher Book of the Year Award
Sponsored by Christian Small Publishers Association (CSP

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

), this book award honors books in three categories (fiction, nonfiction, and children's) for outstanding contribution to Christian life.
www.christianpublishers.net

• Ben Franklin Awards™.
Publishers must nominate titles.
www.pma-online.org/benfrank.cfm

• Best Boo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

k Awards.
Best Book Awards actively promote the winning titles through their website and through the media.
www.usabooknews.com

• Indie Excellence National Book Awards.
The Writers Marketing Association presents these awards for non-published manuscripts, POD books, a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd books by self-published or small press authors. Awards are presented in over 50 categories.
http://www.pubinsider.com/indieexcellenceawards.html

• ForeWord Magazine’s Book of the Year Award.
ForeWord’s Book of the Year Award was established to bring increased attention

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

from librarians and booksellers to the literary achievements of independent publishers and their authors. Print-on-demand titles and ebooks are accepted for nomination.
www.forewordmagazine.com/awards.asp

• The Hurston/Wright Legacy Award™.
This award, given by The Hurston/

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Wright Foundation and sponsored by Borders Books, is the first national award presented to published writers of African descent by the national community of Black writers. The award is offered for four categories and nominations must be submitted by the publisher with permission from

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he author.
www.hurstonwright.org/legacy_award.html

• Independent Publisher Book Awards.
The Independent Publisher Book Awards are sponsored by the Jenkins Group. These awards are for independent, university, small press, and self-publishers who produce books intended for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the North American market. Print-on-demand titles are acceptable. The award offers 60 award categories.
www.independentpublisher.com

• The Nautilus Book Awards.
These awards are sponsored jointly by Marilyn McGuire & Associates and Independent Publisher Online. Their purpo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

se is to recognize and promote books that change people’s lives and help heal our planet. Awards are offered in 20 categories including both adult and children’s titles.
http://www.marilynmcguire.com/nautilus/nautilus.html

• Writers Notes Annual Book Awards.
These awards

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are sponsored by Writers Notes Magazine to recognize extraordinary books by independent publishers. Awards in 11 categories are offered.
http://hopepubs.home.comcast.net/awards.html

As mentioned earlier, there are a multitude of book awards given each year. Some are specialty a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

wards and others are more general. These are just a sampling of the more popular and well-known book awards for small and self-publishers. Go ahead and apply for some book awards. If your latest book wins an award or even if it is named a runner-up, you will have cause for celebration

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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