Actual - Writing and Speaking

Your publisher will initially have a marketing plan for your new book. But ultimately it is your responsibility to market and promote it. Don’t solely rely o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n the publisher’s efforts. Why not? Because there are many variables that can limit the publisher’s marketing plans. For instance, other new books the publi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sher is promoting limit the promotion budget for your book. The budget has to be allocated among all the new books on the publisher’s list. Unless you are a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

new author that already has an established name and public visibility, your book will get a smaller allocation. In addition, corporate downsizing has resulted

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in publishing companies having fewer people in their marketing departments. Your new book’s publicist will therefore be trying to do the work of multiple peo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ple and not be able to give your book the full attention it needs.

There limitations can be overcome if you proactively work with your publisher to market and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

promote your new book. There are steps you can take to enhance whatever marketing plans the publisher has for your new book. In addition, you can use your p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

blisher to enhance your own book marketing initiatives.

First you need to get a clear understanding of the marketing plans the publishing company has for your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

book. What is the timing? What are the elements of the plan? The media outlets to be used? Get original copies of all marketing collateral pieces. Also,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

get a schedule of all events such as book signings and other public appearances, and the cities in which the events are planned. Establish a point of contact

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

within the publisher’s marketing department to ask questions about your scheduled appearances to avoid miscommunication.

After you know the publisher’s market

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing plans for your book, you can then take steps to enhance those plans. Use your circle of contacts network to tell of media advertising about your new book.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Don’t depend on the publisher to generate attendance at book signings and other personal appearances. Again, use your circle of contacts network to spread t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he word about it via email, post cards, telephone calls, etc. At book signings be proactive and engage customers. Give a brief seminar about your book’s topi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or read excerpts. The publisher will tell you when and where to appear, but it’s your job to make the most of your time at the signings.

You also work with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your publisher to enhance your own book marketing initiatives. For the press kits you put together, for media distribution, the publisher can provide you with

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

marketing collateral pieces such as bookmarks, press releases, etc. Your publisher is also the source of information about your book such as awards and posit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ive reaction from readers it receives. This is information you will want to include in your marketing activities. Also, requests for appearances can come thr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ough the publisher.

As a new author, you must be proactive in marketing and promoting your book. Don’t depend solely on the publisher to do it. Work with yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur publisher to enhance whatever marketing plans it has for your new book. Then use the publisher as a resource to enhance your own book marketing initiatives

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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