Actual - Writing and Speaking

Publicity is crucial to book sales. Unfortunately, many publishers are cutting back on marketing. Your book may be the best thing since sliced brea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d, but I guarantee that sliced bread will get more publicity. What can you do if you don't have the money to hire a marking firm? Here are some ide

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

as to get your book and name noticed.

GO THE COLLEGE/UNIVERSITY ROUTE. Colleges and universities are always looking for speakers. It there is a co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lege or university in your town contact the Library Director and offer to speak. Follow-up by delivering an information packet about your book to th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e library.

CONTACT THE PUBLIC LIBRARY. Public libraries offer free presentations and seminars to the public. Call the Program Director and offer t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o speak about your book. Be precise. "I will speak for a half hour, answer questions, and provide handouts." The library schedule may already be f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ll and, if this is the case, ask the library to put your name on next year's list.

TAP SERVICE CLUBS. Every community has service groups and you sh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ould find a list of them in the phone book. Select a few groups, contact them, and offer to speak at early morning, noon time, and evening meetings.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Before you call, make sure your presentation has a snappy title and broad appeal.

THINK SEASONAL. Most communities have seasonal events, starting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

with Thanksgiving and continuing through Christmas. Ask around and you may be able to get early information about these events. There may be a Cale

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ndar of Events in your phone book. Contact the event chairperson and ask if you can speak at the event and autograph books.

CONTACT LOCAL CHURCHES.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

You will find a list of churches in the phone book. Large churches tend to have their own educators/speakers, but smaller churches may welcome a f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ee speaker. Offer to speak at book clubs, luncheon meetings, and study groups.

SEND OUT A MEDIA RELEASE. Write a concise release and send it to th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e Book Editor and Lifestyle Editor of your local newspaper. Enclose a copy of your book and any favorable reviews your book has received.

WRITE SMA

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

LL NEWSPAPERS. Small town newspapers are always looking for stories. Look on the internet for a list of newspapers in your state. This list contai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s the names of the newspapers, the towns they serve, and the circulation. Choose selected newspapers, such as those with a circulation of 5,000-20,0

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

00, and send them a letter. Enclose a media release with your letter.

PARTICIPATE IN BLOGS. Surf the internet and you will find a variety of blogs

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Choose a few blogs and email a few short paragraphs about your book to them. Blog postings will get your name and book circulating on the interne

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.

Keep track of your marketing and publicity efforts, especially the dates. Six months from now recontact these organizations and groups. One well

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

-received talk can spark sales and lead to word-of-mouth publicity - the best publicity for any author. Good luck!

Copyright 2006 by Harriet Hodgso

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It’s a tough job market out there. It is sufficiently tough that when you are lucky enough to get a job interview, make the most of the opportunity.

The main reason is to stop any potential lawsuits from happening! But do you know how many individuals I have talked to about this very thing? Many! Do you know what the majority have told me? They have locks and cameras, so they don’t need anymore security than that!

If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive. But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which leads to predictable behavior, good or bad, about which something can be done.

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Actual - Free Book Publicity: It's Out There, but You Have to Work for It

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