Tags |
|
|
Links |
|
|
Actual - Online Book Promotion Beats Traditional Seven to One - Part 2
Think of Your Promotion Time and Budget
Most one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. When I followed this advice and not
Most one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. When I followed this advice and not
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
much happened, I turned to the net. Always ask yourself "Is this time, money and effort bringing me the sales I want?"
Aren't sales what we should count? Before the sales roll in however, you need to create a foundation--"a marketing plan"--of what you want to promote, what money you want to make from it monthl
Aren't sales what we should count? Before the sales roll in however, you need to create a foundation--"a marketing plan"--of what you want to promote, what money you want to make from it monthl
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
y, how much time you are willing to give it, and how you will get the word out to your target audience. This takes a little time, but is worth it. Just remember the plan brings you no sales. It's the action you take that does.
If other marketing and promotion campaigns have brought few book sales, have left you
If other marketing and promotion campaigns have brought few book sales, have left you
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
r wallet thinner, wasted your valuable time, or left you with a garage full of unsold masterpieces, you may now be ready to set up your book's virtual marketing machine--the Internet.
Online Marketing Method #1 Writing and Submitting Articles to Top Web Sites and Spam-Free Ezines
Online marketing can produce 7
Online Marketing Method #1 Writing and Submitting Articles to Top Web Sites and Spam-Free Ezines
Online marketing can produce 7
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
times your book profits in just 5 months
Now that you see the limitations of traditional book marketing, you may be ready to increase your book sales 7 fold by submitting how-to articles to online ezines where thousands of subscribers who want your specific topic of information a day will see your message and vi
Now that you see the limitations of traditional book marketing, you may be ready to increase your book sales 7 fold by submitting how-to articles to online ezines where thousands of subscribers who want your specific topic of information a day will see your message and vi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
sit your book-selling site.
Rather than a shot gun approach, I suggest this favorite and highly successful Online marketing technique. This approach increased my own second Web site sales more than 7 times in 5 months, from $75 in August to $2265 in December. In 2002, the sales soared to $3000 a month. Today my
Rather than a shot gun approach, I suggest this favorite and highly successful Online marketing technique. This approach increased my own second Web site sales more than 7 times in 5 months, from $75 in August to $2265 in December. In 2002, the sales soared to $3000 a month. Today my
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
sales are over $4500 a month, are consistent and Google has made my site #1 for 4 years with "bookcoaching." That number also lists my URL on 21,000 other sites that increase by 1000 each week with a link to mine for services and eBooks.
Whether you have a Web site or not, you can apply your writing ability to
Whether you have a Web site or not, you can apply your writing ability to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
produce short information-packed articles to submit to hundreds of Online ezines, whose readership of thousands, even hundreds of thousands, will read some of your articles you submit. These online small business people want to know more about your subject, whether it be how to raise parrots, or how to write a b
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ook, or how to write a Web site with marketing pizzazz.
Since you will include your signature box at the end of each article with your book title, your email address, free offer, and benefit statement, people can get in touch with you and possibly become buyers. After reading seven or so articles readers will kn
Since you will include your signature box at the end of each article with your book title, your email address, free offer, and benefit statement, people can get in touch with you and possibly become buyers. After reading seven or so articles readers will kn
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ow you as the savvy expert and will be more likely to buy.
From my own first week's experience after subscribing to several opt-in ezines such as:
aabusiness-subscribe@yahoogroups.com, aageneral-subscribe@yahoogroups.com, aainet-subscribe@yahoogroups.com, article_announce-subscribe@egroups.com
I got 10 or s
From my own first week's experience after subscribing to several opt-in ezines such as:
aabusiness-subscribe@yahoogroups.com, aageneral-subscribe@yahoogroups.com, aainet-subscribe@yahoogroups.com, article_announce-subscribe@egroups.com
I got 10 or s
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
responses from other publishers and Web site owners asking to post my ezines in their format. Talk about exciting. My ezine subscribers to "The Book Coach Says..." increased ten to fifteen after each article submission.
You can also submit your how-to articles and tips to top Web sites who want your material.
You can also submit your how-to articles and tips to top Web sites who want your material.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
In the first year I sent articles to 12 Web sites. Now we send to 70 each two weeks.
These articles help promote your business services too. If you are a coach, consultant, professional, or other small businessperson this method helps attract more clients than you ever dreamed of. From my own experience, my c
These articles help promote your business services too. If you are a coach, consultant, professional, or other small businessperson this method helps attract more clients than you ever dreamed of. From my own experience, my c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
lients tripled to 21 in just 2 months.
When you have written a well-constructed article, giving real information and how-tos, you will attract these potential buyers and clients who will eventually end up on the Web sites where you sell your books.
Getting Started--Writing your Article
First, create 5 to 10 ar
When you have written a well-constructed article, giving real information and how-tos, you will attract these potential buyers and clients who will eventually end up on the Web sites where you sell your books.
Getting Started--Writing your Article
First, create 5 to 10 ar
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ticles from 200-800 words, possibly excerpted from your book, or how-to's on your subject. Write several articles and submit one or so a week. I started submitting to only five ePublishers of the opt-in ezines. Even in the first week, several publishers used my article "Sell More Books with a Powerful Back Cover
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
." At the end of the article, I put a link to a product "How to Get Testimonials from the Rich and Famous" in my signature box, bringing increased sales.
After writing 2 books on this topic, I included over 100 opt-in ezines and other publisher emails to directly send articles to.
Join the Online Revolution b
After writing 2 books on this topic, I included over 100 opt-in ezines and other publisher emails to directly send articles to.
Join the Online Revolution b
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
y subscribing to several opt-in ezines. As soon as you subscribe, you'll receive one or more articles a day. Take time to read some of these articles to educate yourself about all topics that will boost your business success. See what format and content they use.
This Online business marketing research is gold,
This Online business marketing research is gold,
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
because you will now be able to model your articles after successfully published ones. Now just start submitting so thousands can learn from you too.
Invest in Some Promotion Time
While we need promotion, how much time do we actually put into it? At first I had a learning curve that took me 12 hours a week.
Invest in Some Promotion Time
While we need promotion, how much time do we actually put into it? At first I had a learning curve that took me 12 hours a week.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
I learned from a techie assistant I hired from a local high school. Now my assistant does most of this work and I spend only 5-7 hours a week creating the articles she submits.
The usual promotion investment for big results is 90% of your time. With Online, it's only 9%, far less, and you'll even have time for
The usual promotion investment for big results is 90% of your time. With Online, it's only 9%, far less, and you'll even have time for
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a long-needed vacation to some Caribbean island.
For Online promotion you will want to check resources on how to write a publishable article and other tips to make publishers accept them. Check out a book coach, read writing ezines, and take a teleclass such as "Promote your Business and Books with Free Articl
For Online promotion you will want to check resources on how to write a publishable article and other tips to make publishers accept them. Check out a book coach, read writing ezines, and take a teleclass such as "Promote your Business and Books with Free Articl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
es."
Online Promoting is Easy, Convenient, and Profitable
Better than press releases, book reviews or book signings, you can create and promote articles conveniently right from your office or home. Give this a method a chance. You'll only be sorry you didn't do it sooner!
Judy Cullins ©2004 All Rights Reserved
Online Promoting is Easy, Convenient, and Profitable
Better than press releases, book reviews or book signings, you can create and promote articles conveniently right from your office or home. Give this a method a chance. You'll only be sorry you didn't do it sooner!
Judy Cullins ©2004 All Rights Reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual.org.ua/article/160288/actual-Online-Book-Promotion-Beats-Traditional-Seven-to-One--Part-2.html">Online Book Promotion Beats Traditional Seven to One - Part 2</a>
BB link (for phorums):
[url=http://www.actual.org.ua/article/160288/actual-Online-Book-Promotion-Beats-Traditional-Seven-to-One--Part-2.html]Online Book Promotion Beats Traditional Seven to One - Part 2[/url]
Related Articles:
Start a Resume Writing Service for Profit
The Emerging Internet Marketing Boom
Bookmark it:
|