Actual - Writing and Speaking

"Anything the mind of man can conceive and believe, it can achieve."~ Napoleon Hill

What lies behind us and what lies before us are tiny matters compared to what lies within us." ~ Ralph Waldo Emerson

Whatever you feed your mind

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

comes to fruition in your life." ~ Lorrie Morgan-Ferrero

If you are in a bad frame of mind, I promise you, your copy will not work. You're defeated before you get out of the gate, and that is a bad way to start. It's much better

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to consciously put yourself in the right frame of mind BEFORE writing copy...or before doing anything really. There are many ways to align your mind before writing. Here are a few that work for me.

Take Care of Yourself Fi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

st - It's so easy to let clients, colleagues, friends and family dictate how you will prioritize your day. Just like they tell you when traveling with a small child on an airplane...Put on YOUR oxygen mask first, then your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

child's. You can't be of any use to others if you aren't breathing (or functioning) well first. Don't put off what feeds you. It affects everyone around you.

Attitude of Gratitude - It is imposs

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ble to feel truly grateful for what you have and constricted in the same moment. Each evening I like to think of 10 things I'm grateful for that day. Make this a habit and it will color your world each and every day.

Affir

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mations - Basically an affirmation is a positive statement you say to your subconscious to visualize the outcome you want for your future. I write them on post it notes stuck around my office and on my bathroom mirror. Say

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your affirmation as if you already have it using the present tense. I'm no expert with affirmations - I just know what works for me.

Example, "I have fun effortlessly writing powerful copy that sell in record time."

Visu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lization, "Theatre of Your Mind" Style - This technique comes from Dr. Maxwell Maltz of Psycho-Cybernetics. Imagine yourself in an actual theatre complete with popcorn and drink holder. But this theatre is better than a re

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

al one because on the screen you can play anything you like. But for copywriting, I like to imagine the success of completing the project, the sales it brings in, the happy clients, etc. I bring the emotion of it to life. I also us

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

my theatre to visualize what I want in my life. It's powerful for me because it is in a controllable container rather than as random pictures floating around in my mind. Have fun creating your own blockbuster!

Write Out Y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our Success History - Take 15 minutes and write out 30 successes you have had over your lifetime - no matter how big or small. Tap dance in a recital at 3? Put it in. Launched your blog? Put it in. Add everything you can t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hink of, whether personal or business. Then post it where you will see it often. I did this with my Elite Platinum group and they loved it. One of my two business coaches, Matt Furey, put it this way: Intensely Desired Goa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s + Imagination + Action = Success (If you're serious about success YOU should also have a coach or mentor in your life. That's what keeps you sharp and edgy.)

Top 20 Lifetime Goals - What do you have planned for

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the rest of your life? Write down your goals and look at them regularly. It gives them more power when they are written down. If you are too embarrassed to write it, you're probably too embarrassed to LIVE it. So open your imaginat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on and let 'er rip!

Visioning Board - Create a collage on a large poster board of the things you want in your life now and in the future. Cut out pictures from magazines or newspapers. Print out pictures websites.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Draw. Be as creative as you like. You may be surprised at how fast you get them when you face them each day. My Elite Platinum group and I created our own visioning boards at a weekend Retreat. It's beautiful to watch other pe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ople's thoughts and desires unfold into something physical. I was surprised how important owning a horse was to many of the group - including me. Hmmm...

Calm Body, Calm Mind - This

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is also a technique from Psycho-Cybernetics. You can't create if you are uptight. You need to be in a relaxed state to perform at your best whether it's writing copy, exercising, or driving in traffic. Imagine your body is a balloo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n and slowly release the air (tension). Let your body melt into your chair (or bed if lying down). Tell yourself you have a "calm body, calm mind". Before you know it, you will. This works immediately under all stressful situations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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