Actual - Writing and Speaking

Did you ever try to get sales copy done for your new product only to find out that the person you approached to do it is backed

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

up for about three months? There's a reason for that. Good copywriters are hard to come by. And the reason they're hard to com

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

by is because copywriting is more than just writing copy. There are several factors involved with being a good copywriter. In

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

his article, we're going to briefly cover the keys to writing successful copy. In future articles, we'll go into more depth. Ho

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

efully, after reading this, you'll have a pretty decent idea of what it takes to write good sales copy.

The most obvious thing

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that is required to write good sales copy is that you need to be a good writer. Okay, that may be easier said than done, but it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s not impossible to learn the skill. There are some excellent books out there. But even more helpful than books is the fact tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t there are a number of copywriters out there who will actually take somebody under their wing if they feel they show promise a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a copywriter. Take advantage of this. It will be the education of a lifetime. You'll have to work hard and at times the work w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ll seem thankless, but when you're making $2,000 per copy, you'll be glad you went through it.

But there are things beyond the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

obvious that are necessary to be a successful copywriter. One of those things is the ability to do research. Why? You're going

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o get jobs writing copy for people with products that you have no knowledge of. Not only that, you will have little or no knowl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dge of the market itself. You're going to have to research what this market is about, what their hot buttons are, why they buy

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hings, what solutions they're looking for, and so on. The research aspect of writing is probably the most time consuming of the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

whole process.

Another key to successful copy is to know what's working in today's market. Copywriting is not a stagnant proc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ss. What worked years ago may not work today. So you have to keep an eye out for copywriting trends. This is pretty easy to do

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

imply by checking out the biggest selling products in the marketplace. You'll have to check out quite a few niches as each one

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s going to have its own style. For example, you're not going to write the same kind of copy for a "make money at home" product

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s you would for a product in the health niche.

In future articles, we'll go into more detail in these areas. For now, be aware

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of these few simple things. If you concentrate on them, you'll improve your writing greatly.

To YOUR Success,

Steven Wagenhei

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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