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Actual - 12 Questions To Ask When Deciding On A Copywriter
1. Strategic ability - Do they have some strategic thought behind their creative processes or are they being crea
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tive, purely to be creative?
2. Do you find that their work embodies "salesmanship in print" or are they just cr
2. Do you find that their work embodies "salesmanship in print" or are they just cr
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
eative writers? Some people can write very creatively but it does not mean that they know how to write good copy.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
3. Are they able to write in different styles so they can change their writing to reflect a particular industry g
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
roup? Are they able to adapt to writing for different organizations?
4. Can the copywriter visualise and communi
4. Can the copywriter visualise and communi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
cate a concept to the designer? The ability to visualise a product/concept and communicate this in writing is a ve
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ry useful skill and one that is important for a good copywriter.
5. Market research - How do they propose
5. Market research - How do they propose
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o "get to know" your market? By guesswork, or will this be based on their experience? Will they roll up their sleev
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
es and interview the clients?
6. Experience – Do they have experience in doing work for clients in your industry
6. Experience – Do they have experience in doing work for clients in your industry
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
and what is it? If they don't have any experience in this industry, is the experience they do have transferable e.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g. if you're a marketing firm and they have had experience working with other professional firms in the servi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ce industry.
7. Street smarts – Do you see them display "in the trenches" wisdom or are they just graduates with
7. Street smarts – Do you see them display "in the trenches" wisdom or are they just graduates with
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
no real experience?
8. Measurability – Have they produced measurable results for clients or do they only talk i
8. Measurability – Have they produced measurable results for clients or do they only talk i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
n terms of the creative awards that they have won?
9. Product understanding - How do they plan to get to know yo
9. Product understanding - How do they plan to get to know yo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r product, your company, as well as the image you are wanting to project? With previous clients, how have they done
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
this?
10. Do their fees fall in line with the measurable results they have achieved for their clients?
11. Capac
10. Do their fees fall in line with the measurable results they have achieved for their clients?
11. Capac
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ity – Can they handle all your work with a quick turnaround for you?
12. Portfolio - Does their portfolio show tha
12. Portfolio - Does their portfolio show tha
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t they have met the needs of their clients or was their work highly creative, but not meeting the needs of the targ
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
et market? When you are reviewing portfolios, don't assess the work on the basis of whether it appeals to you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
or not, instead think about whether it would fit with the image you wanted to project if you were in that industry
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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