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    Does the thought of speaking in public give you the heebie jeebies? Do you have a presentation coming up that's got you squirming in your own skin? Wel
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    l, take a deep breath, let it go, and read on. I'll give you the first 5 steps for reconnecting with your natural state of confidence and ease when spe
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    king in public.

    1. Remember, It's Just Speaking
    Speaking in public is just that. It's you, speaking, and you happen to be in public. You do it al
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    the time. Gossiping at work. Chatting with friends. But when we think of "public speaking" we forget that all it is, really, is talking. I like to say
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    that public speaking is when one person has so much to say that they don't let another person get a word in edgewise. Sure, there are ways to be more p
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    rofessional and polished when presenting or speaking, but in the end, it's just a bunch of talking.

    2. Be With What Is
    If you feel scared or nerv
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    us, allow yourself to feel what you feel. Don't push it away. Sit down and start writing down what you are scared of. What's got you so nervous? What a
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    e you afraid of? What's going to happen? Let your feelings and fears out on to the page. Or blab them into a tape recorder. Let those feelings move thr
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ugh you without holding on to them. Let them move out of you and on to the page.

    3. Focus on What You Want
    Now that you've emptied your mind of a
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ll your horror stories, get that mind focused on what you DO want. What do you want to experience when you're speaking? How do you want to feel? What d
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    you want to have happen? Write it down. In detail. Let yourself imagine it all going exactly as you want it to go. Write out a script of how this "sce
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    e" will unfold. You are the writer, director and star.

    4. Give Yourself Full Permission to Be Yourself
    Let go of that old myth that in order to b
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    a good public speaker you have to be some kind of hyped-up, slick, rock'em-sock'em speaker. No, you get to be you. You get to speak the way YOU speak.
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    You get to move the way YOU move. You get to show up and be real. Give yourself full permission to just be you and you will not only feel more confide
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    t and at ease, you will come across as credible and trustworthy to your audience.

    5. Befriend Your Body
    You know all that nervous energy that's m
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ving through your body when you think about speaking in front of a group? That energy can be your best friend. I know it doesn't feel that way when you
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    heart is pounding and your stomach is churning. But the truth is that all those sensations are just energy moving.

    Let that energy move! Don't clamp
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    down on them or push them away. That will only make you more tense and anxious. Instead, let yourself feel that energy move through your body. Be with
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    hose sensations AS sensations. Don't judge them or call them names, like "anxiety," "nervousness," or "fear." They are just energy moving.

    These first
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    steps will get you on your way to feeling so much more at ease when you are speaking in public. Play with them. Experiment. Oh, and remember to breathe


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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