Actual - Writing and Speaking

Although public speaking is generally regarded as a monologue, this monologue is usually addressed to a willing and receptive audience who desire to learn from you as much as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you desire to offer them something worthy. However, it has to be said that how much your audience is able to learn from you, will depend to no small degree, on how you connect

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

with your audience, in short on how effective your public speaking audience centered approach bears out.

Following are some common-sense, but effective points that, put into

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

practice, will immediately improve your audience-centered approach to public speaking:

Greet your audience in advance

Minutes before your actual speaking engagement, why no

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t walk around the venue and familiarize yourself with the people who will be listening to your speech or presentation? As the audience and the attendees arrive, offer them a w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

arm and sincere greeting. The reason for this is that it is is so much easier to deliver a speech to people with whom your are acquainted, however briefly, than a sea of unfam

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iliar faces.

Be positive

Trust in the fact that people expect and want you to succeed. Audiences want to be as informed, stimulated and entertained by you as they can be. If

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they have taken the trouble to attend your presentation or speech, they want to get as much out of the event as they can, so all paranoia aside, they are on your side. They em

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pathize with you. If you fail, they cringe with you. Succeed and your audience reaps the benefits of message your great speaking performance set out to convey.

Don't apologiz

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e!

If you approach the audience by saying that you are nervous or if you express your apologies to any problems you think may exist about your speech or your speech delivery,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you may be setting them up to focus on the very thing you are apologizing for. If you do bring up your fear, you're drawing your audience to the very thing you wanted them to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. Relax and be silent and your audience will relax with you. Learn some basic deep breathing and relaxation techniques, such as those freely avalable on the Internet.

Establ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ish strong eye contact

An audience-centered approach towards public speaking requires that you connect with your audience, appearing natural. You'll know you are well on your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

way to mastery when you can get the audience to nod their heads as an acknowledgement of what you are trying to convey. Do not breeze through your speech. Instead, pause for

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

while or for a brief moment, especially at those points you want to emphasize. You should also avail yourself of this opportunity to establish eye contact with your attendee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s as well as to catch that much needed breath.

Don't get drawn into a debate

If, during the question and answer part of your speaking engagement, all or part of you audience

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

expresses disagreement with any part of your message, let go of the need to impose your point of view on your listeners. If you encounter those 'awkward' attendees who contin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ue to make a point open for debate, getting into the debate can very often be highly counter-productive. The best way to deal with such 'hecklers' is to offer to continue the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

conversation after your speech. This not only demonstrates a high degree of professionalism, but it also allows you to get onto other questions from other attendees, without c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ausing friction.

Incorporate the simple elements above into your speaking and you'll see that public speaking, an audience centered approach can work for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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