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Actual - Turning Your Written Speech Into A Successful, Effective Presentation
It is one thing to write a speech. It is, however, a completely different thing to present that speech as a successful presentation. We have all experienced how boring it can be to sit thr
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ough a presentation where someone simply reads what they have written, whether they are reading from a script or from PowerPoint slides.
It really is difficult to maximise the impact
It really is difficult to maximise the impact
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
of your presentation if you read it or recite a written piece. Reciting makes it very difficult to sound sincere and it questions your confidence with your subject. It also dampens your pe
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rsonality. Another disadvantage is that if you have a blank you will have difficulty remembering what comes next. It also makes customizing to your audience and the specific event very dif
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
icult. So in finding that compromise between spoken and written, you will need to develop a way of remembering your material and presenting it in the best way to create an impact.
As
As
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
you created the presentation, you chose the main sections and the best order for them. Remember that decision, the logic and power of it and it will be the basic framework of your memory.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
If there are key words or phrases that are vital you can write them on your notes or highlight them in your visuals.
If you are using notes, try to use paper or card that does not rust
If you are using notes, try to use paper or card that does not rust
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e. If you know the size of the podium/lectern, you can choose the size of your notes. If not, you may be able to use A4 sheets on a clipboard. Be aware that your audience may see its back
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
. Prepare the transition of your notes – either the sheets of paper or the visuals.
One of the main reasons that reading from a script is often less than successful is that spoken langu
One of the main reasons that reading from a script is often less than successful is that spoken langu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
age is very different from the written. Writing tends to use far longer, more convoluted sentences, which often use voices that we would not use in speech. Try reading out the sentence you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
just read and see how awkward it sounds when it is spoken.
As always, to connect successfully with an audience, we need to speak to them in their language – the language they expect to
As always, to connect successfully with an audience, we need to speak to them in their language – the language they expect to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
hear spoken.
So if you need to write your presentation first, take the time to read it out loud. Then say those same ideas as if you were telling someone face to face. You cannot mi
So if you need to write your presentation first, take the time to read it out loud. Then say those same ideas as if you were telling someone face to face. You cannot mi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ss the difference and success lies in a compromise between the two.
If you absolutely have to have a written draft, then re-write using what you said aloud. Make sure, though, that yo
If you absolutely have to have a written draft, then re-write using what you said aloud. Make sure, though, that yo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
u can make eye contact.
Practice is vital. One of the reasons is that you get a chance to feel the speech. If it feels boring or awkward or out of balance when you say it to yo
Practice is vital. One of the reasons is that you get a chance to feel the speech. If it feels boring or awkward or out of balance when you say it to yo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rself, or the cat, or the mirror, then you will need to change it. If you are presenting a written speech, then write in the changes. If you practice, you can also visualise not only yours
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
elf and your presentation, but also the audience and their reaction. Visualise how they will react to each thing – each word, each idea, each presentation technique, and you will get a bett
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
er feel for how to organise your material, the language to use and the presentation techniques to use.
You will also develop the performance energy that you will use at the actual pres
You will also develop the performance energy that you will use at the actual pres
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ntation. Energy is vital to presentation success. So you will need to create your material to support your energy, and how you want the speech to feel. If necessary, annotate your notes t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
o give you reminders about the energy, the tricks and performance techniques you will use.
Each time you put these techniques into action, you will hone your compromise – find better wa
Each time you put these techniques into action, you will hone your compromise – find better wa
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ys to make it work. And when you have the best compromise – for you - between reading or reciting a written speech and presenting “off the cuff”, you will have a very effective presentation
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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