Actual - Writing and Speaking

Sometimes media gurus like me get too fancy. We teach clients all sorts of subtle ways to bridge back to m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

essage points and to weave message points subtly into an answer. But sometimes the best approach is to be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

irect-and I mean really direct.

If you are walking into a morning local TV talk show and you have three s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pecific message points, then have them written down as three succinct sentences on a note card. Now you’ve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

probably heard that before, but here’s the wrinkle. Hand one copy of the card to the producer of the show

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and say, “Here are the three most important points that I think would be helpful and interesting to your a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dience today.”

Next, when you sit down beside the host who is about to interview you, hand the anchor ano

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ther copy of the card and say, “Here are the three most important points that I think would be helpful and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

interesting to your audience today.”

Please note that I didn’t say to put a press release or a detailed f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

act sheet in front of the host or the producer. They don’t want that now-there is no time to wade through

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t. But a simple three point, three sentence message on a note card is something that can be read in just a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

glance. Therefore it isn’t annoying, it is helpful, especially since people so rarely do it.

Now, everyo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e is focused on your messages. You will likely find that the host is now leading you right to your message

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

points and the entire interview is focused on the ideas you care about the most.

But be careful, this te

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hnique does not work in every situation. If you are a company under siege during a crisis, this tactic won

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

’t work. If you are a politician running for office, the host will feel obligated to get you to say things

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that are off message. If you are a public figure involved with any controversy, this likely won’t work. Bu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t if you are being interviewed to promote some issue that promotes the public good, even if it is of a com

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ercial nature, then chances are that you can use this tactic to great success.

Sometimes the best ideas a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re the simplest and are right in front of our noses. Or in front of our hosts noses - if we put them there

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual.org.ua/article/161706/actual-Increasing-Your-Message-Odds.html">Increasing Your Message Odds</a>

BB link (for phorums):
[url=http://www.actual.org.ua/article/161706/actual-Increasing-Your-Message-Odds.html]Increasing Your Message Odds[/url]

If you desire to get ahead with your job (whether it's a new work set-up, a pay raise, or anything else), you have to improve your communication skills, map out your strategy, and put these job negotiation tips to use.

There is nothing easier than to join affiliate programs and start to earn money on the web. And with so many products and market niches available today, everybody can make money online with web sites.

What is the secret to leading people in your group? It is NOT about what you think! Read on!

Tags

Links

Actual - Increasing Your Message Odds

Related Articles: