Actual - Writing and Speaking

You can multiply your ability to persuade by 400%, whether your audience is 1 or 100. Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou can simultaneously show them and tell them. According to a Wharton Business School study, this dual mode communication makes your message up to four times more effective than using just yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur voice. Present from your office:

Web-based presentations can be as effective as in-the-same-room presentations, but are free from the costs and frustrations involved in traveling.

Talk

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o your prospects using your current telephone or—for large groups —a rented bridge line. You and your audience view your visuals using a standard web browser and Internet connection. You co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ntrol what’s displayed on your audience’s computer screen! Your screen contains a menu listing available visuals. You control presentation content, pace, and sequence. You can spend as much o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

as little time as desired on each visual. You can show all of your visuals, or just those needed to respond to attendee concerns or questions. No limits on audience size:

No audience is t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oo large or too small for a web-based presentation! You can easily and cost-effectively show and tell 1-to-1 as you speak to individual prospects, or you can present to hundreds at a time.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

No advance scheduling:

Your visuals are available 24/7. No reservations are required to present. Convert any telephone call into a presentation by inviting your caller to immediately access

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our online visuals while talking. More than one set of visuals can be prepared and ready for instant use. Preparing your visuals:

Use Microsoft PowerPoint™ to create your presentation. Pr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

esentations can be as simple or complex as desired. In addition to creating visuals for your “core” presentation, consider creating “contingency” visuals available for showing as needed. Th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s permits you to customize your presentation on the basis of questions from the audience or callers.

You can easily add and edit visuals. This permits you to customize the title or specific

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

visuals with your client’s name or client-specific contents and prices.

After completing your presentation, upload it to the server where your visuals will be available online to you and you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r clients, prospects, or employees. Access:

Only those who know the specific location of your presentation on the web will be able to access your visuals. You can communicate the URL durin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the phone conversation or you can send it to a group via e-mail before an event.

Unless you are also online, visitors will not be able to navigate through your presentation. Applications:

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Any presentation task you would normally accomplish in-person can now be done on the phone and online:

• Demonstrations. Do a better job of describing the benefits of your product or servic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

by showing as well as telling. Interactively walk prospects through the steps you’ll use to help them solve a pressing problem or achieve a desired goal.

• Previews. Increase attendance at

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

teleseminars and live events by previewing the contents and benefits of attending.

• Proposals. Deliver client presentations in an interactive environment. Use your voice to build enthusias

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m and address concerns or questions as they arise.

• Continuous contact. Keep in close touch with clients and prospects while helping them make informed purchase decisions and best use of th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ir purchase.

• Training. Keep employees and your sales staff motivated and up to date on your latest products and services.

It’s all about relationships. Web-based presentations are just an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

other way you can put today’s low-cost technology to work building and maintaining close ties with customers and prospects. At low cost, you can communicate with added impact from your office

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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