Actual - Writing and Speaking

FORWARD

The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful st

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deco

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nstructed (see URL below) are based on this 188+ stage template.

Understanding this template is a priority fo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The termi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (197

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

2) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot poin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and achieving catharses, of which there are usually four).

d) Tells you what to write. For example, at a cert

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ain stage of the story, the focus should be on the Call to Adventure and the micro elements within.

ABRIDGED

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

TIPS, EXCERPTS AND EXAMPLES:

(simply go to http://www.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

heros-journey.info/ for full details)

*****The One*****

As noted before, the Seizing of the Sword (a tan

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gible) is a metaphor for the intangible (Expansion of Consciousness). It is now, once the Hero has gained his

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

(or her) Expansion of Consciousness, that others believe that he (or she) may truly be The One, The Saviour, T

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he Messiah, the one capable of defeating the previously unbeatable Antagonism. In Dances with Wolves (1990), T

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wo Socks takes the meat from John's hand. In The Matrix (1999), Trinity et al begin to believe Neo is the one.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

*****Rebirth*****

The Rebirth follows the Near Death Experience. In Brokeback Mountain (2005), Jack and Lur

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

een (everyone) are older (the parker sequence). Ennis and Alma are older too (Ennis forgets his fishing gear).

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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