Actual - Writing and Speaking

FORWARD

The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

uccessful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Holly

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ood movies we have deconstructed (see URL below) are based on this 188+ stage template.

Understan

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ding this template is a priority for story or screenwriters. This is the template you must master

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ccessful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S JOURNEY:

a) A

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ttempts to tap into unconscious expectations the audience has regarding what a story is and how it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

should be told.

b) Gives the writer more structural elements than simply three or four acts, plot

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonanc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e (establishing and achieving catharses, of which there are usually four).

d) Tells you what to w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ite. For example, at a certain stage of the story, the focus should be on the Call to Adventure an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d the micro elements within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES:

(simply go to tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

href="http://www.heros-journey.info/">http://www.heros-journey.info/ for full details)

***Bo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

k of Law***

An Authority Figure will guard the entrance to the Great Cave of the First Threshold

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and dictate the rules of this New Domain. In Spartacus (1960), this is where Lentulus tells the sl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ves that they are to become gladiators and that, if they do well, may become free men.

*****Final

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Conflict - Shape Shifter Revealed*****

During the Final Conflict, post the Shape Shifter's Perio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of Dissonance, he (or she) must decide. In Bonnie and Clyde (1967), Blanche reveals Moss' surname

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Companies should have good business continuity management techniques in place. These would help companies to identify, assess and manage both external as well as internal risk factors that may hinder business continuity.

And that's really what's it's all about, isn't it? For most of us that fear of being unlovable, however it manifests in your particular case, is the trigger that makes our fear of self-exposure so scary. So, how can we metamorphosize that powerful, basic human emotion into a positive and self-affirming technique?

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