Actual - Writing and Speaking

It is true that there is no guarantee for your press release’s publication

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or use for an article but you can always make a few changes and improveme

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ts to it, to improve its chances. There are a few things that really need

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o be done with press releases.

You would find that editors get hundreds o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

more of press releases per week and that is why you should be very concis

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and to the point in yours. A press release is not expected to contain bad

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

grammar, spelling mistakes and illogical or impertinent claims. Do this an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d you can be sure of getting your press release thrown into a waste basket

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

It is always advised to be logical and be very factual when making claims

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Can you really prove with genuine data that you are the best or the cheap

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st in the market? And yes, timing is very crucial. If it is not topical yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

should try to incorporate your press release with some recent event (avoi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

over-stretching)

You should always pay attention to the overall tone and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

structure of your press release. Content is something that you should be o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ver cautious about. It should be free from all grammatical and spelling er

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ors. The sources must be mentioned specifically. Your press release must b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

precise and very punchy without any unnecessary bombastic words and descr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ption.

The information that you present in your press release must be tru

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and correct and if needed you should be able to back it. Try not to use q

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

otes from sources as they generally tend to be over hyped and sound biased

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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