Actual - Writing and Speaking

How focused is your creative writing? How consistently do you write? How far do you get with the creative writing projects most important to you be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

fore losing momentum?

One of the most common issues creative writers struggle with is being focused.

Focus is the difference between getting 3

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

chapters written this weekend and writing little or nothing.

Focus is the difference between being able to sit down at a pre-arranged time eac

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

day and write, and trying to snatch tiny pockets of time to write, never getting into a rhythm.

Focus is the difference between being a creati

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e writer who writes and a creative writer who will start to write “when I have the time/ energy/ ideas.”

Becoming more focused can brin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

great rewards to your creative writing and allow you to quickly progress in a short space of time.

Here are 3 key steps to becoming more focus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d:

1. Focus your time. Not having enough time is a common cry for many, if not all, creative people. The first step is to realize we al

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l have the same amount of time. We can’t change the number of minutes in each day.

But we can change what we do in those 1440 minutes. It’s not th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t we don’t have enough time to write, it’s that we’re not prioritizing enough time to write.

However busy you are, find a small window of t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me each and every day, even if it’s just 15 or 20 minutes. Make space for it in your daily routine. Get as far from distractions as possible and ju

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t write.

2. Focus your ideas. Many of us complain we don’t have enough good ideas. Many of us too claim we have so many ideas we just don’t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

know which one to start with. Some of us claim both of these things at once!

The simplest way to focus your ideas is to pick one and go with it. S

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t yourself a period of time, say a week or 2 weeks, and work only on that idea you’ve chosen. Commit to continuing to work on that piece of creativ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

writing for the duration of the time chosen, wherever it leads you.

If another idea comes along demanding your attention, pause, jot it down, put

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it to one side and continue with your current project.

3. Focus your energy. Notice the biggest drains on your energy as a creative writer

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

It might be external distractions. Maybe it’s negative thought patterns. Maybe it’s people around you who tell you your writing will never amount

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o anything.

Maybe it’s your phone keep ringing or your email alerts. Maybe it’s your cat asking to be fed...

Find the biggest energy suckers and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

do whatever it takes to eliminate, or at least drastically reduce them. Then just write, each day, every day. Until your project is done. Then star

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

writing the next one.

Lack of focus is one of the major reasons we don’t finish – and sometimes don’t even BEGIN – the creative writing projec

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s we want to.

Use these 3 steps to greatly increase your focus in writing and notice how you improve your creative writing in just a few weeks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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