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Actual - 188 Stage Hero's Journey (Monomyth)- Allies and Enemies Exist To Fulfil Specific Story Functions
The Hero's Journey (also known as the Monomyth) is the template upon which the vast majority of successful st
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ories and Hollywood blockbusters are based upon. It is upon this structure that situations are superimposed.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
his is why stories such as Alien (1979), Gladiator (2000), Godfather (1972), American Beauty (1999), Annie Ha
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ll (1977) and many others (all deconstructed at www.clickok.co.uk/index4.html) appear to be different but are
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
all constructed, almost sequence by sequence, in the same way.
The following blockbusters have all been stru
The following blockbusters have all been stru
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ctured around the Hero's Journey template: Titanic, 1997 - grossed over $600,000,000; Star Wars, 1977 - gross
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
d over $460,000,000; Shrek 2, 2004 - grossed over $436,000,000; ET, 1982 - grossed over $434,000,000; Spiderm
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
an, 2002 - grossed over $432,000,000. So how come you don't know it inside out?
For a number of very valid r
For a number of very valid r
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
asons, if you want to write (and sell) successful stories, whether they're Hollywood blockbusters, Indie succ
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
esses, novels or other story forms, you need to master the Hero's Journey in a very detailed way...
ALLIES A
ALLIES A
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
D ENEMIES EXIST TO FULFIL SPECIFIC STORY FUNCTIONS
Every Hero embarks on a Journey, the purpose of which is
Every Hero embarks on a Journey, the purpose of which is
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o induce a Transformation. It is the Journey that gives the Hero the capacity to resolve challenges that were
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
previously unconquerable.
Once you know what the Hero's Journey and Transformation will be, then you can de
Once you know what the Hero's Journey and Transformation will be, then you can de
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ide who your Allies and Enemies will be and what Archetypes best suit them.
The primary function of Allies a
The primary function of Allies a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nd Enemies is to assist or block the Hero's Journey and Transformation. For example,
In The Godfather (1972)
In The Godfather (1972)
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it is Don Corleone's shooting that pushes Michael into the First Threshold and the death of Sonny and Appoll
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
onia that pulls him back to New York from Sicily (Rebirth).
In Brokeback Mountain (2005), it is Jack Twist w
In Brokeback Mountain (2005), it is Jack Twist w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
o pulls Ennis into the tent (Inner Cave) and pushes him out of the Road of Trials towards the Sword (Jack and
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Ennis back together) and the Expansion of Consciousness (Alma sees Ennis and Jack kiss).
Other functions in
Other functions in
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
lude subplot (it is the Allies' or Enemies' Challenges that are the core of any subplot) and Characterisation
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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