Actual - Writing and Speaking

The Hero's Journey is the template upon which the vast majority of successful sto

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ries and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of H

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ollywood movies we have deconstructed (see URL below) are based on this 188 stage

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

template.

Understanding this template is a priority for story or screenwriters.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

There is only one story.

The Hero's Journey:

a) Attempts to tap

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

into unconscious expectations the audience has regarding what a story is and how

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it should be told.

b) Gives the writer more structural elements than simply thre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

or four acts, plot points, mid point and so on.

c) Gives you a tangible process

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

for building and releasing dissonance (establishing and achieving catharsis).

d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

) Gives you a universal structural template upon which you can superimpose your s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tuational story.

and more...

REBIRTH THROUGH DEATH

The Hero's Journey /

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Transformation is often discussed in a unique story telling language - terms suc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h as "Period of Desolation," "The Book of Law," "Unbearable Antagonism," "Hand to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Hand Battle," "Conscious Decision" etc are used. One result of this is that the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ourney / Transformation is dismissed as a language of myths and fables and not ap

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

plicable to "modern day, gritty storytelling."

This is misleading.

It is import

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ant to understand that the terminology is directly related to modern day concepts

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

For example, the critical "Rebirth through Death" stage. This refers to the bir

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

th of the New Self following a Near Death Experience. In modern psychology, there

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is a direct parallel - the personality changes only after a traumatic experience

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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<a href="http://www.actual.org.ua/article/163740/actual-Heros-Journey-Monomyth-The-Rebirth-through-Death-Parallel-in-Modern-Psychology.html">Hero's Journey (Monomyth): The Rebirth through Death Parallel in Modern Psychology</a>

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[url=http://www.actual.org.ua/article/163740/actual-Heros-Journey-Monomyth-The-Rebirth-through-Death-Parallel-in-Modern-Psychology.html]Hero's Journey (Monomyth): The Rebirth through Death Parallel in Modern Psychology[/url]

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Do you give speaking engagements? Marketing Master and Professional Speaker, Catherine Franz, discusses how to increase your speaking fees in small ways that add up to bigger amounts in your bank account. Catherine also shares with you just how important it is to on what name you use.

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