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    1. Humor brightens the written word. That's no surprise. The good news is that the ability to create humor is a learned skill. There are ways of thinking and th
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ere are certain writing structures that make the funny lines resonate with your readers.

    2. A great place to start is by focusing your humor radar and learning to
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    think funny. Expose yourself to humor books, tapes, movies. Visit toy stores. Hang around funny friends.

    3. Keep a journal of funny things that happen to you.
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    Your best source of humor is your personal stories. Stories are the best way to touch your readers and the easiest way to create humor.

    4. When creating humor f
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    or a written piece, keep in mind that coming up with a funny line is a numbers game. If you want two funny lines for a piece, write 20 lines. Or maybe 40. Just
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    hen you think you've burned out on funny ideas, you'll write your best line.

    5. At the core of nearly every joke (especially true for written jokes which do not h
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ave the physical delivery factor that enhances spoken humor) is a relationship between two things or ideas. The relationship usually connects two previously unrel
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ted items. For example, Gary Larson cartoons often relate animals with human characteristics. In one cartoon, all the patrons in a restaurant are snakes. One of
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    the snakes at the table in the background is twisted and in an unusual position. Two snakes at a table in the foreground and talking about the unusual body langu
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ge of the snake at the other table. “Oh, honey, he's just signing.” He is referring to using sign language for the deaf. The technique: Making a link with human
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    characteristic which you would not normally associate with snakes.

    6. To make humorous connections, use the laundry-list technique. If you're writing a piece on
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    how nurses have a challenging job, you might start with the premise that working in a hospital is like working in a combat zone. Then you create two lists. One
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ist for hospital-related things. Another list for military-related things. And then you look for similarities and contrasts between the two lists. You might com
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    e up with a line like: "After an upper GI exam, you get the GI Bill." Or, "When completing a shift report you sometimes resort to Don't-Ask-Don't-Tell."

    7. Keep
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    in mind that the element of surprise, one of the key elements that make humor tick, demands that you keep the punchline and punchword (the word that triggers the j
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    oke) at the end of the joke. If you fail to place the punchword at the very end, you run the risk of smothering it and hiding the humor.

    8. Use punctuation for
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    he pacing and timing of your humor. If you were speaking the humor line, you would use a pause. When writing, use a dash to accentuate the punch word. Or use th
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    e ellipsis. For example, the classic Henny Youngman line would look like: "Take my wife…please!"

    9. Practice writing jokes to a theme. For example, what if Hil
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ary Clinton were elected President. Or ten reasons why Las Vegas is like Disneyland. Or by writing captions for cartoons. The practice is like going to the gym. T
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    he more you write, your writing skills become stronger. That applies to humor writing too. Jest wishes for fun writing and many laughs.

    Copyright 2005 John Kind


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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