Actual - Writing and Speaking

It was quite depressing at the end of April, to see my site's Google Page Rank drop by 1 point. It went down from PR5 to PR4 and it devastated me enough that I didn't even send out a newletter in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

May. So to correct the situation, I went back to writing articles. I had neglected it for several months, due to my injury.

I also learned that I'm not alone seeing my Page Rank drop. It seems to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

be a universal thing in Google land. A few saw their rankings go up, but most web sites got kicked downstairs by the Google bossman. Makes me think of the thunder of Niagara Falls from all those r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nkings dropping down. So if you also experienced this frustration, don't despair, just do what you can to stop the slide. Try this!

I don't go out much since my hip crashed and I'm walking with c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rutches for over a year now. So for the past 2 months I have been catching up on my article writing. I've added almost 50 pages to my web site, and I've posted new articles to submission sites.

Y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ur web site's PR is mainly determined by the quality and quantity of information you have provided. As of June 4-07 my web site, BestAffiliateProducts.com, had 497 pages of great information on af

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iliate and niche marketing. So how come my PR went down?

I suspect it is partly a result of many of my good quality guest articles being reclassified, and being placed in this fairly new phenomen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on called the Google Supplemental Index.

You no doubt know that when the Search Engines index your web site and place your pages in the main index, it helps you to be found by every day Search re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uests. The higher your Google Page Rank, the higher up you'll be placed in the Google search results. And of course, this brings more traffic to you.

Unfortunately, when Google can't decide where

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to place your articles, the pages are dumped into the Supplemental index, and that doesn't help your ranking much. Being in this index implies your information page is of poor quality, or consider

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d "duplicate content". The content is still useful to your readers, but not likely to be picked up by the search engines. Your visitors will only see it once they get on your site some other way o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r for other info.

It's not clear just how bad that is, but it certainly indicates that it's time to deal with the matter.

I'm still looking for answers, and am doing some tests with linking. It

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ill take some time to see results. The main thing I did was add 50 pages of new content to Best Affiliate Products. I am also starting to see lots of new traffic from the articles I posted to subm

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ssion sites.

The bottom line is this: Google Supplemental Indexing caused me to do 3 important things.
-1- Write more articles that are uniquely my own.
-2- Post more articles to submis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sion sites. I discovered that posting to hundreds of sites makes a huge difference. Try to post at least 2 articles a week, and you will derive great benefits. If you can write 5 to 8 articles a w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ek, that would be tremendous.
-3- Use a powerful submission software that posts to hundreds of sites. I use only the best, namely Article Submitter Pro. You can learn more about it at my web

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

site.

Warning: Do NOT submit the same article that's on your web site, as it will end up as duplicate content again. Use different versions, by editing 30% to 45% of the text of your web version.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

I am astounded at the increase in traffic in just the past week. Because of articles submitted to hundreds of sites, my traffic is actually 50% higher than it was in March, before my Page rank w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s reduced.

To get my articles out of the supplemental index, there is one more strategy I am testing. When I receive requests to link to related web sites, I ask the party to link back to one of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he articles on my site, instead of my home page. I was given this strategy by Colin McNulty, a consultant friend in the UK.

There is more to learn, but never forget it's important to keep writing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also about structuring every aspect of your business to include a marketing function.

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