Actual - Writing and Speaking

It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

this effective technique. What do you do next after you've invested the hours necessary to research, write, proofread, edit and submit your article to thou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sands of e-zine publishers?

I recommend several methods of recycling articles to clients who utilize my article submission services that I'm going to share

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with you today:

1. Publish each of your articles on a separate page on your web site. Then take the keywords from that article that you used in the tit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

le and text and create a set of meta tags for that page. Use a free meta tag generator like

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t="_new">http://www.anybrowser.com/MetaTagGenerator.html to make sure your meta tags are properly formatted and all inclusive. Next, submit the article

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

page to all of the free search engines. Once that page is indexed those keywords will attract searchers to visit your site where you can convert them to l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oyal customers.

2. Take the article you've written and customize it for an industry you want to target. For example, I have a client who writes internet

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

promotion articles. After submission she customizes her articles for real estate agents, accountants, ophthalmologists, home health care companies, etc. I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

then offer the customized articles to the industry associations representing those groups. This tactic has resulted in hundreds of thousands of fresh, new

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

visitors to her web site when an association prints her customized article in their newsletter or magazine.

3. Choose an article you've written that outl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ines several key points on a particular topic. Write an in depth, expanded article on each key point. Contact all the publishers on your list and offer th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

em the expanded key point articles and ask them to run them as a series. A series of articles is much more effective than a single article because each pot

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ential customer needs to be exposed to you and your business several times before becoming a customer.

4. Take the original article and the expanded key p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oint articles and offer them as an e-course to people who visit your site and sign up for your e-zine. Use a free autoresponder like ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ndfree.com" target="_new">http://www.sendfree.com to deliver the articles in sequence. This gives you the opportunity to capture e-mail addresses for y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our e-zine and allows you to use a different by-line highlighting your services and products with each article delivery.

Use these four tips every time you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

've finished submitting an article and you will get thousands of additional targeted visitors to your web site with just a little extra effort!

(c) 2003.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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For years I have worked as a translator between the online world an Main Street. I have consistently tried to point out to online marketers - that they need to make their copy relevant to the mainstream business community. That their message should not be written for their (the marketer's) colleagues to read, but for people with traditional businesses to understand and see the values in, for them.

Own a web site? Marketing coach, Catherine Franz, explains what terms you need to understand to measure your success.

You have worked hard writing your novel. Months or years of painstaking work, all culminating into a polish piece of prose. You sent out your query letters, complete with synopsis and sample chapters. Finally, one of the editors asked to see the entire book. Now what?

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