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Colour is very important in our lives as it affects our emotions, moods, physical, and spiritual well-being. It brings excitement

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and vibrancy to the world which would be dull and drab without all the wonderful hues. Colours make their own statement and refl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ct our personalities. They are capable of creating different moods - like excitement, calmness, passion, etc.

Mobile phone manuf

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cturers have also realized the importance of colours and have introduced many handsets in a range of colours. As the mobile phon

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

has progressed from being a functional device to a fashion accessory, the colour of the instrument becomes equally important. Th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ese colourful phones provide strong visual and emotional appeal to those who own them. Mobile phone manufacturers like Nokia, Sa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sung, Sony Ericsson, LG, Motorola, etc have all launched colourful models to appeal to the style conscious consumers. The classic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

black cell phone has given way to passionate red, blushing pink, shimmering silver and bronze, even orange, blue and chocolate.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

amsung has launched the D900 Red as a very high-end model packed with features. Red is the colour of passion, excitement, warmth,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

movement, and drama.

Orange means optimism. It is primarily the colour of joy. It is warm, welcoming, just bursting with earthl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

energy. The Samsung X830 in orange colour is indeed a joy to possess.

Pink communicates happiness, grace and elegance. Mobile p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one manufacturers have pampered the fair sex by launching a range of pink phones that are elegant to look at and are packed with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he latest multimedia features under their delicate pink covers. The Nokia 7373, Motorola V3X, Sony Ericsson Z610i, LG U 880, 890,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

etc are some delicate pink phones designed for the dainty lady.

LG has introduced the Chocolate (KG800) phone that is being sol

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as the next fashion sensation in the mobile phone world. This sleek phone has a sliding design complemented by extremely slick,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lowing red buttons that glow when in use and fade out when not in use. Philanthropy also becomes a part of the coloured mobile p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ones.Motorola has launched a red mobile phone to help some of the millions of people in Africa who suffer from AIDS. Their idea w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as to get big companies to help the fight against AIDS in Africa by creating red-themed products that would in some way financial

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y contribute to African AIDS programmes.

When you buy this phone, a red Slvr L7, ?10 from the sale will go directly to The Glob

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l Fund to help eliminate AIDS in Africa.

Make your life colourful and pick a vibrant mobile phone to complement your personality

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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