Actual - Business

Any salesperson who spends time trying to cold call into organizations can tell you how frustra

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ting it can be.

Between voice mail and human sentries, companies can seem like fortresses that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are built around one principle: keep outsiders OUT!

When you consider it, this is both unders

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

andable and foolish.

Executives and their helpers might be bombarded by distractions and endle

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ss suitors if they took to heart the advice offered by author Robert Townsend, to be “heroes” a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d to “answer their own phones.”

When would they ever get done what they’re paid to do?

At the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

same time, keeping all outside influences out is not only, strictly speaking, impossible; but

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it is self-defeating.

Don’t you want to hear about the latest breakthroughs in productivity? I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you completely insulate yourself from the outside world, you might be stuck in yesterday’s rut

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

.

Salespeople, among other things, bring important industry and even broader news with them wh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n they knock on the door, ring you up on the phone, or send a mailer.

For this reason, I belie

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ve it is high time larger companies establish a new post.

Just as countries have diplomats to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

normalize and optimize relations beyond their borders, corporations should offer a new function

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ry:

AMBASSADOR TO THE OUTSIDE WORLD.

Salespeople, potential project partners, and others coul

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d contact this agent, describe their objective and be instructed in how to proceed. The best op

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ortunities could be seized, and the Ambassador, being wise and all-knowing about the company, c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ould politely discourage or reroute the least promising queries.

Some might tell me that such

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

people already exist and they’re called SECRETARIES and RECEPTIONISTS.

In a more genteel time

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

his was true.

But alas, most of them are on the outside now, their jobs having been usurped by

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

electronics, and they’re wondering along with the rest of us how to penetrate these fortresses

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There is a class of management... equivalent to 2nd lieutenants. I call this class of management 'most-management'. This article looks at the kinds of communication that exist in a job and how these are handled or not handled by most-managers.

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