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Search engines don't talk with websites directly, they use bots to communicate with websites, their bots come to websites and start

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

reading the websites, whatever they read at websites they go back to search engines carrying the messages and store those messages

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in search engine’s database.

Search Engines are NOT Human Beings!

Search engines view websites with different prospects. T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ey don’t have eyes to analyze beautiful colors and animations, don’t have ears to listen music and don’t have feelings to fall in l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ve with your catchy slogans. Apart of all these disabilities they can evaluate your website better than a human being.

When you de

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

elop or going to get your website developed, what things you should keep in mind? Being website Owner you might think of website de

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ign and content, being Webmaster you might think of easy navigation and flexibility of website. You might be missing one very impor

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ant aspects of search engine positioning, and that is how search engine is viewing your website?

What Things Search Engines Lik

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at Your Website?

Good communication can increase the performance, it applies the same to search engines, if your website can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ommunicate well enough to create good impression to search engines, your website will be facilitating with high rankings then, here

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is a list of elements search engines like.

• Validated and Optimize Code
• Rich Content
• Unique URL of Each Webpage

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

• Plain URLs
• Proper Internal Linking
• Healthy Incoming Links
• Text Based Navigation
• Neat Table Structure

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

br> • Good Directory and File Structure
• Proper Headings, Subheadings, Captions
• Title, Meta Tags and Alt Tags
•

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

obots.txt

What Things Search Engines Dislike at Your Website?

Take care of the elements which can hurt your view to search

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

engines, thought each search engine has its own criteria of viewing websites but all major search engines dislike these mentioned e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ements.

• Broken Links
• Invalid Code
• JavaScript
• Orphan Links, Images and Files
• Under-construction Pages

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

br> • Pop ups
• Redirectors
• IP Tracking
• Dynamically Generated Pages
• Frames
• Same Background and Fo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t Colors
• Multi Nested Table Structure

Search engine bots crawl website with different time frame period, it depends upon ho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

frequently your website updates? Each search engine has its own time frequency to crawl websites, now you know what things do matt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r to search engines, take care of them so that your website can delivery its message well enough to get top rankings.

Best of luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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