Actual - Internet and Businesses Online

If you want to kick off a new online holiday or event, you'll need to do it with a Big Bang. Make your entrance, and then keep the momentum going by cattle-driving traffic and human interest to the source. Yes, cattle-driving! You need to climb on that imaginary horse and start corralling people in. Everyone on the web is highly distracted, even your best buddies. Help them notic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e you, remember you, and get your name out into mass circulation. Make it fun, and don't forget to have fun yourself. People are attracted to others who seem to be having fun. :)

In online event planning, your two best friends are your social network of humans and the search engines. You can't possibly pull this thing off unless both are wound into the plan - and it should be pr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

etty clear why. If you stick with search engine tricks alone, you'll find that your website begins to pull some rank on Google because you've driven those search words via the major marketing generation methods... but there's an absence of life at the point of contact. That's no good.

If you concentrate solely on your human network but fail to tap the engine power, you'll get a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

small group of excited parties all sitting in a closed circle and blinking at each other. I guess small and intimate isn't terrible, but we're talking about an online event here and that phrase connotes BIG. So, use search engine optimization AND word of mouth to spread it far and wide.

Let's talk about the ways you can viral-market your internet promotion and blast it out th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re in a short period of time.

1. Article marketing. Article marketing is at the heart of every great marketing effort. Don't get me wrong - blogging is instant entertainment, but if you want credibility, then write potent, info-rich articles or have someone write them for you. Your articles are going to get picked up and added to other people's websites, so you'll wan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t to mention the event name and the URL to the event website in each one that you write for your promotional effort. Submit your article to as many article directories as possible but beware the No Advertising Rule! If these guys catch you being too promotional your article will get the shaft and there goes your big article marketing Event Master Blaster Plan. Email me if you nee

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d a jumping point for your article marketing campaign: Dina/AT/Wordfeeder.com.

2. Networking. Don't even attempt online event planning unless you already have a solid online network of marketing colleagues in place. Your friends are the ones who already love you, admire you, will listen to what you say and join in for the group project. Very few "random finds" on the web

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ill just catch wind of your Pied Piper event promotion tune and start following along (but when they do, it's really cool). You'll want your network topic to be themed around your event. So, if yours is a Kids' Artwork Show with a portion of the proceeds going to a children's hospital, then your network should ideally be for work-at-home moms and parents. DON'T promote your event

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on a network of unrelated subjectmatter. That's a great way to drive people away completely!

3. Landing page and email drip campaign. Your landing page should be accessible from your articles and other "outreaching" content vehicles. When your reader clicks the link, he should be "hard sold" on why this is going to be fantastic, what's in it for him, and compelled to dro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

p his name in the box. Your email subscriber base should continue to grow throughout the event's developments. Use it as a megaphone to 'rally the team', send updates, and guide others to help spread the word and click the links to your blog, articles, ebooks and other web traffic helpers. Frequently tell the team what they'll get out of this. Offer them gifts. Without an incenti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e, nobody will want to be your groupie and I for one wouldn't blame them in the least.

4. Blogging. Blogs get indexed quickly! If you want your mass event to power up the Google ladder, then choose a blog hosting company that will "help you along." TypePad has been working well for me. Fill your blog with categorized keywords and turn your "major search term" (the name of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your holiday) into something that will ring a bell and prompt folks to start typing into the Google box out of sheer curiosity. Your blog should contain plenty of links that "point" to your hot pages; for example, any fun contests or activity pages you plan to run, your articles. Include your landing page at the end of every post. This will lend clarification for the confused wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o just landed from outer space and also "grab" them for the email list. Your blog should be highly interactive. Initiate discussions; blast out participants and supporters by linking to their websites. Make your blog sticky, and offer plenty of reciprocal links as incentive to keep watching your show.

5. Web PR. Web PR is needed so those RSS feeds can sound off your news

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to the mass communication circuit online. Just like article marketing and blogs, you'll want to include the name of your event frequently (about three times per press release) so that the search term will get carried along on those content feeds and bring you higher up on Google. Think of that web surfer, glazing over your press release and reading a term like "Web Content Awaren

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ss Day" multiple times. It sinks in somehow. Later, when he stumbles across you again, suddenly he's compelled to hunt for more info and he types those words into the search box. That's how the momentum keeps building and it's a great reason to submit to free PR sites. If you email me, I can help you out: Dina/AT/Wordfeeder.com

6. E-Books. E-books are super-vitamins for y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

our website's page rank. When people open up your info-laden PDF file, that counts as a page view. Page views give you a push in the search engine hierarchy. So DO give away free information. Link to your free downloadable e-book from your blog, from your group emails, from your network posts and from your "main holiday website" after you launch it. Encourage friends to pass your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e-book along to keep the page views coming. Links in your e-book should point back to... guess where? Your blog and your landing page. Are you getting a feel for how all this content is connected?

7. Your Big Yap. Huh? I'm talking about word of mouth. Don't forget to USE YOUR VOICE in all of your event promotion materials. So many people forget to "speak to their audienc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

" in their marketing, and every time I see it I want to slap myself silly. Don't just plunk a link or a photo down and think people will click it. There's so much going on out there, you need to be heard. I'm not just saying that because I'm a copywriter and I love words. Clear, simple, compelling communication is crucial. Don't be afraid to tell your reader what to do. And ALWAY

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

S tell him what he gets out of it, always! If you have any questions about this EMAIL ME: Dina/at/Wordfeeder.com.

As you can see, it takes some knowledge of cohesive internet marketing to be able to manipulate the search engines while getting folks excited about your big jamboree.

Want to witness event planning live in action? Please join me and my marketing friends for the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

First Annual Web Content Awareness Day, scheduled to launch on February 9, 2006 at http://WebContentAwarenessDay.com.

Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and learn how you can ride our wave of high web traffic!

Paste in this link:

http://wordfeeder.typepad.com/web_content_awareness_day/

Copyright 2006 Dina Giolitto. All rights reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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