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Writing and Speaking
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Why You Must Be a Story Expert
Stories can change a person’s “frame of view” much more powerfully than dry concepts. Instead of fear-based facts told in conceptual form, you need to offer people a compelling, positive vision for the future told in narrative form—if you want to motivate people to act in new ways. In fact, most people in a leadership role are now expected to know...
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Pitching to Reporter vs. Editor
Find out, the most effective print or broadcasting media for your story. Determine how the organization works, who farms out assignments. Every journalist has preferences for receiving news releases and pitches. Knowing the format and method could make a world of difference.
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