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Book Marketing

How Good Writing Becomes a Wonderful Book

Every book was once a mere snippet of a notion with a pencil (or a computer keyboard) dangling off the end of it. The difference between an author and someone daydreaming out the window is that, finding the pencil or keyboard attached to a notion, the writer continues . . .


Animate with Anecdotes: Breathe Life into Your Book!

My mother is a professional storyteller. She makes her listeners laugh and fall in love and cry. She accomplishes it all by sharing anecdotes. Carefully crafted ones, to be sure, but that's what they are.


How to Write and Publish a Book

To publish a book is to become immortal. Why? Because your name and most importantly, your ideas will live on even when you are no longer physically here on earth.


How to Easily Set-Up a Blog to Promote Your Book

Blogs are increasingly becoming a valuable marketing tool for writers. Plus, they are so easy to use and set-up that every writer should have one (especially since they're free). The following article helps authors understand the basics of blogs and includes ideas for using blogs to promote books.


How to Market Your Unsold Books on the Internet: It's Easy

Your book expresses your wondrous information, your creativity, your genius. It's your dream come true. Or is it? Now, there is a new way to market those unsold books. Use the Internet. And you don't even have to have your own Web site or spend money on promotion.


Digital Distribution and Marketing of Your Book Part 1

In this first in a series of articles on how you can potentially make money online with your book via digital distribution, we are going to take a look into what formats are best suited for your book or preview along with what tools there are to create these formats cheaply and quickly.


It's all About the Cover - Advice for Self-Published Authors

With only a few seconds to catch the attention of a potential buyer the cover is the most important tool you have when trying to sell your book. You have spent hundreds of hours working on your manuscript. You should also put a fair amount of energy into the cover. Here is some solid advice on what to do.


Top 10 Ways to Know Your Book Concept Will Sell--Before You Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. Use these ten ways.


Publication

What do do after publication


So You Want to Write a Book?

The most successful book publishing phenomenon of our time is without a doubt the Chicken Soup for the Soul series. The Chicken Soup book sales have totaled more than 100 million copies. But did you know Mark Victor Hanses and Jack Canfield's book was rejected by more than 140 publishers? I will share with you some strategies from my podcast interview with Diane Eble, author and book coach.


Make Your Book Sales Go the Extra Mile With a Sales Letter

Let your prospects know about your book's benefits and help them visualize how it will help them. Believe it or not there may still be some people that hadn't heard about your insightful book. They missed your book signing and the book tour. They haven't seen it in a catalog nor have they been gifted with it. With a sales letter, you hire a 24/7 salesman that keeps your book alive and selling well for years to come


How to Self-Syndicate Articles to Create a Buzz for Your Books

With the release of my latest book, I searched for ways to promote just like the rest of you did. I maintained a sharp website with links to where readers can buy my book, obtained almost fifty endorsements before the book was even released, sought out publications who would review my book or give me an interview and even hob-nobbed with authors whose books are similar to mine to exchange book ads for free. While these are excellent promotional tactics to take, there's another marketing strategy that will not only sell your books, but will turn you into an instant expert.


Make Your Book Sales Go the Extra Mile with a Sales Letter, Part 2

Authors all over the world have seen the wisdom in launching a website to sell more books. With varying degrees of success, many wonder what the next step is. To make sure your marketing goes the extra mile of success, write a sales letter and post it on your web site.


Interior Book Design and Typesetting

This article explains the elements of interior book design and typesetting. It describes the importance of a professional book design and outlines how a well-designed book can help increase your book sales.


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