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Book Marketing
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Seven Secrets of Writing a Book that Sells
Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.
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I Write For Money and You Should, Too!
Insist on being paid advance money from book publishers, advises Dr. Gary S. Goodman, best-selling author, popular speaker, business coach, and President of Customersatisfaction.com. There are five essential reasons for getting up-front cash, explains this expert in customer service and sales training, and radio and TV commentator.
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How to Build Your Author's Platform From Scratch
Platform. These days it's the magic word in publishing. When a publisher wants to buy, they're not just buying your book or your idea, they're buying you and the many ways you reach people. Some new authors focus solely on writing their books, thinking they can work on their platform after the book is published. Unfortunately, the business doesn't work that way. You can't wait to sell your book to build a platform, because the platform is what helps sell your book. So get started now, even if you're still in the writing stage. Here's how you do it.
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Publishing a Book to Market Your Services: 8 Things You Must Know
Publishing a book is one of the most powerful things a professional service provider can do to establish a reputation - and generate new business. It can happen for you - IF you know how leverage your book correctly. Here's how. From the author of Writing Copy for Dummies.
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Why Testimonials are Number One in Selling
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, because people want to get on the bandwagon when others recommend.
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Writing Coach Says: Make Your Own Best-Seller!
Good writing has frighteningly little to do with making a book a best-seller, says Dr. Gary S. Goodman, best-selling author of 12 books, international keynote speaker, and writing and success coach. Citing his experience as a successful author and former sales great and manager with Time-Life Books, he provides insight into the single thing that is guaranteed to make your book a smash hit.
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Best Self Publishing Book Tips To Implement In Your Business
Not only will self publishing a book filled with tips greatly enhance the image of a person and their business but it is the best way of proving one's expertise in a world that is increasingly crowded by self proclaimed experts who actually know nothing. It helps a person and their business clearly stand out and tower head and shoulders above the rest in the market.
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