Getting in the Mood

If you are in a bad frame of mind, I promise you, your copy will not work. You're defeated before you get out of the gate, and that is a bad way to start. It's much better to consciously put yourself in the right frame of mind BEFORE writing copy.

5 Ways to Avoid Hype in Your Copy

The best way to avoid hype is to genuinely connect with your prospect through prewriting research AND respect. You'll be rewarded with customer loyalty and many more sales.

Targeted Copywriting For the Web - 7 Key Steps to Excell at Copywriting For the Web

Search engine optimization is very important for online success of all web sites. This is the reason that targeted copywriting for the web is becoming more and more important for the online marketers. Many people have this natural talent of writing...

Interview with Book and Marketing Coach-Judy Cullins - Part 2

Getting your questions answered by a pro will save you weeks and months of wasted time going in the wrong direction. Use these answers from an interview with Judy Cullins to catapult your book and business sales.

Make your Book Stand Out From the Crowd: Know your Audience

Not everyone will want your book. Writing for your target audience focuses your writing and gives your book a great advantage because you know and can communicate your unique selling point. Now, your book will stand out from the crowd. Although everyone won't buy it, it will sell more copies because your targeted book buyers really want your message.

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top 10 tips to make your flyer stand out from the crowd.

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail order entrepreneurs is growing each year. Total sales each year for the past five years have increased by almost 30-percent over the previous year's sales.

FAQs about Book Signings

Things you might like to know about book signings: how much money can be made, what does it take to produce such an event, what to do if nobody shows up, and much more!

Online Book Promotion Beats Traditional Seven to One - Part 2

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. While you may have a success or two, but most of your efforts will bring poor product sales. Ask yourself right now, what is working for me? What is not? Compare the traditional methods with online.

Spend a Little Time, Get Free Books Online

The article explains how to get free books online.

Don't Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are three Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for.

FSBO Author believes in Bookswaps

As the author of FSBO, a novel bridging many subjects, I have found that it is often more cost~effective ~ and faster ~ to obtain other author's works (on subjects I want to read only) by offering to swap books with the person most interested in getting read, the author himself or herself. The following e~mail is an example of how I do it that:

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill a love of reading in your children? My whole family loves to read! Right before bedtime every night, every one of us can be found with our nose in a...

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are a...