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Book Marketing

Why Internet Publishing is Good (For Everyone)

Need to choose? Which is best - Internet Publishing or 'Traditional' Publishing? How to decide, and make it work for you.


Tips From A Road Warrior

Terrified of book signings? Fear not! A book tour is a great way to meet the public and potential readers. Here are a few fresh ideas to help get your campaign off the ground.


Writing an eBook; Have You Considered Co-Authors?

Many people prefer doing things in groups or with friends or partners. Many authors take on Co-Authors to help them write their eBooks. If you are Writing an eBook, then perhaps you too have considered a Co-Author? Recently, I had this discussion with my editor in chief who said to me;


How to Find a Literary Agent

If you want to paid to publish your book (through a traditional publisher, as opposed to self-publishing and paying all the costs yourself), it helps a lot to get a literary agent. Some publishers won't even consider you unless you do have an agent. Though it can be difficult to find a good agent, these tips will help you find one you can trust.


Self Publishers' Guide To The Best Cheap And Easy Book Marketing Tips

Whether you've just published a book or have a book that isn't selling, now is the time to get to it; start marketing today! Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book.


Cheap And Easy Book Marketing And Promotion Tips For Self Publishers

It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Assuming you're a self publisher or book publisher and you've already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast.


So You Want To Write A Book?

Do you want to write a book? It is a big task so you need to be ready for it. If you are inexperienced you may want to gain valuable skills by writing short articles or stories first. Writing a book can be a monumental task which can stretch you time, energy and nerves to the limit.


Shy Writers - Your Sales Salvation - The Soft Sell

One of the BIG shocks after I finally got a clue and was able to get accepted by a publisher and got one of my works in print was a facet of the business I'd never imagined - I now had to push and SELL.


How Self Publishers Can Market and Sell More Books

As a self publisher you can market and promote your book on a shoestring budget, thousands of independent publishers have done it; be careful about your promotion and marketing dollars and don't plunge into unknown waters - test, test, and test some more.


Market & Promote Your New Book Through Media Outlets

Not having the large book marketing budgets like publishing companies, new authors must find cost efficient ways to promote their new books through media outlets. Print and electronic media (radio and television) are very expensive, both nationally and locally. But the exposure for new books through this type of advertising is hard to beat. New books of high profile authors get expensive print and electronic media advertising campaigns developed by publishers. These advertising campaigns use the author’s name to get media exposure for the new books. As a new, unknown author, you are not going to be given this type of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you need for your book.


Market & Promote Your New Book Through The Internet

For a new author with a small book-marketing budget, the Internet is an inexpensive way to build relationships with readers and generate book sales. In addition, the effectiveness of Internet book marketing initiatives is more measurable than more expensive advertising. The Internet also gives you the opportunity to reach around the world for potential readers of your book.


Market & Promote Your New Book In Bookstores

Even though books are being sold in all types of retail outlets, bookstores are still an essential part of the book marketing strategy of new authors. There are an estimated 63,000 new titles released each year in the market. And there are also backlist titles still vying for shelf space. Books are sold in mass merchandise stores, grocery stores, toy stores, sporting goods stores and other places. However, over 50% of books are still sold in bookstores, making it essential to get your books on bookstore shelves.


Does Your Novel Have Commercial Appeal?

How to tell if your novel will be well-received by prospective agents and publishers based on its commercial appeal -- or lack thereof.


Tips for the Traveling Author

Once you have decided to attend a convention, it is important to be prepared for whatever role you plan to play there. Whether you are attending as a featured author or panelist, a vendor of your own books, or are just going to soak up the atmosphere and take notes, applying some helpful travel tips can make your trip much more enjoyable. Here are just a few ways to reduce headaches and lighten your load as a traveling author.


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