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Copywriting
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How Not to Become a Copywriter
Copywriting is a strange mix of art and science. Do more than what is required and you end up with a piece of junk. Do less and you have a good-enough vehicle that won't start. It can be terribly frustrating and there's a lot of tiptoeing you need to do, but hey, isn't that what copywriters should do?
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The Magic Words That SELL
By following these simple steps, you can make the most of your advertising dollars. Your next run of brochures, business cards, magnets, posters or promotional gadgets will generate more business when you use the right words.
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8 Profit Boosting Copywriting Secrets
The fastest and simplest method of dramatically increasing your sales online is to make precise improvements in your copy writing for ads, your sales letter, email marketing, autoresponders, and press releases. Here are the 8 most influential factors to help you massively improve your results.
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Sales Letter Writing – How to Write the Guarantee
When you are writing a sales letter, there are so many things that are important. Of course the headline is important, it is why they read your sales letter in the first place. Of course your story is important, that gets them emotional. And your bullet points and the body are critical, so they will care to buy it in the first place. But your guarantee gives them the confidence to know that even if they don’t like it, even if they make an impulsive, emotional decision, they can get their money back if they don’t like it. And if you have a good product, do not be afraid of the guarantee – very few will take you up on it.
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Guidelines to Become an Expert Content Writer
More and more people are joining the population of content writers for websites. The lucre and lure of the profession - both monetary and creative - is becoming too difficult to resist.
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Copywriting - Two Golden Rules of Sales Copy
If you are writing copy to sell a home-based business opportunity, don't tell your prospective buyers that now through this opportunity they can (for example) visit all the foreign countries that they always wanted to visit. Instead, do this...
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Copywriting vs. Copyrighting
Copy is the written word used in your marketing materials. Lorrie Morgan-Ferrero said it best when she explained that copy is the DNA of your marketing efforts. Take a moment to think about that and the importance of good copy may become a little clearer
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