Copywriters and Cab Drivers

You're a copywriter. Should you only write about what you are enthusiastic about? If you are a really good copywriter, you can generate enthusiasm about almost anything. Use your imagination!

Oh No... Not Again!

Your headline is one of the most important parts of your marketing message. You must put in the efforts to make your headline an attention grabber. This is accomplished by answering the prospects number one question with your headline.

Copywriting: Unknown Secret - How to Sing Your Copy

What do singing and copywriting have to do with each other? A lot if you ask me-

Top 10 Tips For Hiring A Ghostwriter

Ten tips on how to hire a ghostwriter, to ensure that you get well-written projects.

Struggling Freelance Writer on a Budget? Rationalize This!

So I hear you want to open a copywriting business on the web. Congratulations and my best to you! Trouble is, you're stuck in Mediocre Land, because you can't afford to get the tools you need to start commanding respect with decent looking website outfit. Am I right, or am I right? Get out of the rut and get serious about your business. May I present: Dina's Suggested Sacrifices/Spending Rationalizations for the Struggling Freelance Copywriter on a Budget

The Fear of Emotionally Charged Copywriting

As copywriters and web marketers, I think it's time we asked ourselves this question: Why do so many of us shy away from using powerful, emotionally-charged words to describe what we can offer the world?

Cursed Copy? The Quickest Way to Let Sales Slip Away and How to Make Sure it Never Happens to You

Did you ever read one of those sales letters written by top marketers on the web, and immediately feel envious of their success? Do you ever wonder why the Big League web marketers have that Copywriting Voodoo Magic... but your website seems to be cursed?

Idea Incubators

Like your car engine, your brain works better when it's warmed up. Here are a few cool ways to do that – and get closer to crafting killer copy! All successful marketers know the sale comes from the words or the copy. Anytime you want to give yourself a pay raise, just tweak the copy.

Revealed: The Great and Mysterious 9-Step Process Behind Crafting a Killer Tagline

Ever wonder how it could take a writer so long to write two or three words ... or why they charged you hundreds of dollars for them? Get a sneak peek into the cranium of a tagline maestro and discover the method behind the madness.

Rich Jerk Review

The Rich Jerk is, without doubt, one of the most successful campaigns in Internet Marketing history, but is the book actually worth buying – or is it yet another one of those infamous scams that seem to pervade the web?

Secrets of Successful Sales Copy

A good product, powerful copy and a well-written sales letter are all important for successful marketing. But they are all useless without this one factor.

The Copywriter's Secret Weapon: The Magic Word Because

Have you been using this secret weapon? If not, you have been missing out on one of the most powerful triggers for massively increasing sales.

Sales Letter Template

Have you ever seen those sales letters people use to sell their products on the internet? You know the ones, they have all sorts of different sized fonts with crazy colors and all that. Do you think these sites convert...

Don't Let Jargon Hide Your Message

Sometimes our business letters, memos and e-mails fail to communicate our message because we put up barriers between the message and the reader's mind. One of those barriers is inappropriate use of jargon.