Write Fast & Edit Slow: The Secret to Crafting Great Sales Copy

To craft your most effective copy, you must write fast and edit slow. Here's why...

How To Create Blockbuster Copy

Copywriting is one of the best weapons in the arsenal of the advertiser. It is the method which connects the company to the Customer.

Now That You've Become A Copywriter, What Do You Actually Do On Commercial Shoots?

After you become a copywriter, and write great spots, and sell those wonderful spots and then travel to Los Angeles to shoot those spots, what do copywriters actually DO? The answer is...a lot.

Five Steps to Hypnotizing Your Readers

The aim of copywriting is to get your readers to do what you want them to do. You do this by hypnotizing them, that is, using the power of words to create powerful images in their subconscious mind.

The Ethics of Peer-To-Peer Networks

Peer-to-peer file sharing is not illegal, but downloading copyright protected material is. However, the morality of the music and movie industries is open to question when they prosecute children for illegally downloading movies and music tracks while appear to actively support alcohol ridden artists in their sexual and drugtaking activities in order to enhance their publicity. Which is the greater offence - the legal or the moral?

Catalogs: The Copywriter's Hidden Goldmine

The catalog market is a $144 billion dollar a year industry, yet it's only serviced by a handful of copywriters. This article will show you how to tap into this huge goldmine and make a great living as a catalog copywriter.

Improve Your Online Business Image with Well-Written Website Content

Presenting a professional online image is important to your business. People judge your professionalism based on your website. Make sure your website copy is well-written and easy to read.

3 Keys To Effective Sales Letters

There are 3 vitally important parts to every successful sales letter, do you know what they are? Find out now.

How To Write Advice Marketers Must Have

Discover the two must-know secrets to writing great sales letters. Great copywriting hinges on these two powerful techniques.

The Top 12 Power Words

Top copywriters know exactly which words cause emotional influence on their readers. Do you? Well now you can...

Newsletters: 4 Mistakes People Make

68% of customers stop doing business because of perceived indifference through lack of communication, according to research carried out by TARP. Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. BUT - be careful not to fall into the ‘newsletter trap’. You can make your print newsletter effective by avoiding the 9 biggest mistakes people make; here are 4 of them..

Three Secrets To Writing Killer Web Copy

Discover the three simple secrets to writing killer website copy. And watch your sales skyrocket as a result.

What is Copywriting and 4 Steps to Improve Online Sales

What is copywriting and how can you create more conversions on your websites and promotion material. 4 Steps to great SEO copywriting and advertising copywriting.

Left-Brained Geeks, and Why They Need Copywriters

Yes, you might be smarter than 90% of the population. But do you know how to write copy that sells?