How To Easily Write The Most Effective Classified Advertisements For Your Business

There are some simple rules to follow when writing an advertisement to be placed in a newspaper, magazine, newsletter, or online classified section. This marketing method is easy and inexpensive, which makes it an excellent option for small businesses and entrepreneurs.

Seven Steps To Pre-Selling Your Product

Visitors to your site are looking for information not a sales message, so give them what they are looking for. Write to pre-sell not to sell. Learn to pre-sell successfully and sales will take care of themselves.

Freelance Copywriter Secrets: 5 Ways To Make Your Copy Scannable

You have no more than 3 seconds to grab your readers' interest. Never assume they will slowly read through your copy from front to back. Instead, assume they will scan it over in about 3 seconds. You have to write copy with scanning in mind. Learn 5 ways to use those fleeting 3 seconds to grab your reader's interest.

The Mind Reader

Anticipating your client's needs is paramount to the success or failure of your business. Do you practice seeking to understand what your customer needs?

The Foundation of Great Copywriting

In order to write strong copy, you need a good foundation. The foundation for great marketing messages is three-fold. You must know your niche, you must articulate what you do, and you must show potential clients and customers exactly what you or your products can do for them.

Effective Titles Get People To Read Before They Leave

Before you write the title to your next article, review Taylor's three rules for writing effective titles and headlines. If your title doesn't do these three things then it will fall dead on its face.

Do You Know The Copywriting Secret? Here are the Simple Tips

Have you heard about the copywriting secret? Here are just few simple tips that you can use to enhance your copy presentation

Write Fast & Edit Slow: The Secret to Crafting Great Sales Copy

To craft your most effective copy, you must write fast and edit slow. Here's why...

If Copywriters Have To Be So Good, Why Are Commercials So Awful?

It doesn't make much sense, does it? Professional copywriters turning out so many forgettable commercials? Is there a reason for this madness?

Becoming A Copywriter: Basic Media Skills

Becoming a copywriter is an art form. Yet most people don't realize that just getting in the advertising door is one thing. Mastering it, well, that's a whole other animal.

What Do Copywriters Do?

They treat every day like dress down Friday. They go to the movies during business hours. And yet they make a ton of money. So, what do copywriters do, anyway?

Do I Have To Be An English Major To Become A Copywriter?

If you major in History or Finance, do you have less than a chance to become a copywriter? Depending on who choose to believe, having an English major may actually HURT your chances of landing a job as a copywriter.

Assault Your Reader’s Attention And Batter It Into Submission

A short article about creative headline or email subject writing.

Press Releases: Cost-Effective and Highly Effective

Ministries need to get big results on small marketing budgets and it often feels nearly impossible to gain much-needed exposure at affordable prices. Faith-based initiatives are not very high on the priority lists for many companies, so it takes a bit of creativity to get noticed.