Two Magical Copywriting Words That Will Put You Miles Ahead of Your Competition

Two key words that can turn a lame, dull and drab ad, into a profit puller. Why you need to ensure that your headlines attract your readers from all the clutter out there.

What You Need to Know About Writing For The Web

When it comes to the world of web design, the website copy is often the last thing considered. Most people cut and paste in a section of their latest brochure or sales pitch, after all, it already showcases everything they need to say about their product or service, right? Wrong. Companies often get so bogged down by the look and feel of their website, they forget to spend the same time and focus on their web copy.

Copywriting with Masters

My students often ask me how to write great ads for co-registration, for Google AdWords, and so on...

Profitable Copywriting For The Web

A web copyrighter is a person who deals with online advertising. Therefore the skill that will be of paramount importance in such a professional is the ability to formulate catchy, attention grabbing headlines. It is important to keep in mind that...

7 Ways To Write Attention Grabbing Headlines

Reach out and grab your readers with attractive, click persuasive and winning headlines. Watch as your promotional ROI (return on investment) increases fast! Follow the steps below and turn those browsers into buyers by sucking them into your advertisement or sales page with irresistible Headlines. Below are 7 ways that you can attract readers and more importantly buyers of your product or service. If you use one or all of them it doesn’t matter, just use these techniques I have outlined for you.

Why You Should Learn How To Write Decent Copy

When it comes to creating products, copy writing is the key component that you need in order to sale copies.

Beating Writer’s Block

An article that teaches some simple techniques to help improve your writing and prevent you getting stuck for things to say when writing.

Guidelines for Writing Software Copyright

Copyright practically indicates the right of a certain individual or business entity to make copies of a particular work and use these copies according to wish or necessity. Most of the times, this consent comes under the form of licenses, which mainly grant the right to use, with certain limitations, the software in cause.

Copywriting Tips - The Keys To Successful Copy

If you're interested in getting into copywriting, there are a few things that you're going to need to know in order to have the best chance of writing successful copy. This article addresses some of the keys to writing good sales copy.

From Copywriter to Training Developer - Your Next Target Market?

If you're already a successful copywriting, developing training content could be a new market for you. But there are challenges as well as opportunities to tackling this market. This article highlights some of the strengths a copywriting background brings to the training market, some of the challenges, and suggests first steps in leveraging your copywriting work to gain entry to this market.

Writing A Great Sales Flyer

Marketing your services or products in today’s ultra-competitive business world is vital. But are you doing it effectively? The traditional method of a sales flyer is still a very good way to persuade large numbers of people to respond to “an offer.”

Powerful Copywriting Lessons I Have Learned From Sir Paul McCartney

Two Powerful Lessons Sir Paul McCartney taught me about writing copy.

5 Killer Headline Templates You Can Copy And Paste

Writing a killer headline doesn't have to be difficult if you follow these proven templates which have stood the test of time. Read this article to unlock these time-tested headlines...

3 Simple Steps To Finding Your Client's USP

Everyone needs one. Not everyone has one. It's your job as a copywriter to MAKE SURE your clients get one. It's the Unique Selling Proposition (USP) - the single thing you tout that sets your clients apart from their competition.Yet discovering a truly unique selling proposition is daunting and rare. Here are some straightforward tips to help you make your client's marketing message stand out in a crowd.