Freelance Copywriter Secrets: It's the Brand, Stupid!

Learn how to communicate a consistant brand when you market your product. When you establish a brand identity in the minds of the public, they know what to expect when they hear your name. They also know how your product is different from all your competitors. Establish your brand by sending out a consistent message built upon your product's key benefit.

Simple Copywriting Secret Makes Your Ads More Profitable Without Increasing Sales Or Raising Prices

Would you like to increase the profits of every ad you write...without making any extra sales and without adding even one penny to the price of what you're selling? Then consider this:

How to Find the Best Copywriter

Written Communication is very important in business whether you are writing manuals, sales letters or marketing with articles. If your company is engaged in any of these types of activities then what you need is a very good copywriter.

Freelance Copywriter Secrets: 7 Ways To Write Powerful Benefit Statments

A single, very simple formula governs whether you will write successful advertisements or web copy: benefits = sales. The more, strongly worded benefit statements you come up with to describe your product or service, the better copy you will write. Can it be any simpler? Learn 7 ways to write more powerful benefit statemetns and look at what you sell in a whole new light.

Freelance Copywriter Secrets: 10 Ways To Make Yellow Page Ads More Profitable

For many businesses, a single Yellow Page ad can be a huge investment. If the ad works, it can make your entire year. But if it doesn't work, it is more than money down the drain, it can mean an entire year of dismal sales. Learn how to make your Yellow Page ads super money makers every time.

4 Ways You can Use Ghostwriters to Immediately Create Profits for Your Business

Never spend weeks, months, or years trying to sit down and write your own (quality) information product when you can just hire a ghostwriter! Believe me, that's what the pros are doing. It's time for you to start learn how to use them too.

Copywriting Clients You Should Avoid Like The Plague

If you are a copywriter who gets paid on commission - instead of or in addition to taking an up-front fee - then please read this article very carefully. Doing so can make you a ton of money while saving you a ton of time.

How To Easily Write The Most Effective Classified Advertisements For Your Business

There are some simple rules to follow when writing an advertisement to be placed in a newspaper, magazine, newsletter, or online classified section. This marketing method is easy and inexpensive, which makes it an excellent option for small businesses and entrepreneurs.

Freelance Copywriter Secrets: Sell More With Cliffhangers

You too can write cliffhangers to keep your readers turning pages on your sales letter or scrolling down your web page. With cliffhangers you keep readers in suspence and keep them reading your copy. Learn how to apply this notorious trick used by Hollywood scriptwriters to write irresistible marketing materials.

Muhammad Ali, Gary Halbert & Me

How the most embarrassing week of my life turned into a source of big financial success. This is a lesson on how to leverage headlines.

Freelance Copywriter Secrets: Are You Losing Money By Failing To Do This

The fear of loss is the most powerful motivator you can use in your copywriting. Every product, every service can be viewed from the angle of what a person will lose if they fail to buy from you. Learn how to sell the negative consequences as well as the chance for gain. Find out how to consutruct a negative message without resorting to hard sell tactics.

Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money

Here's the bottom line: If you are wasting your money on advertisments that do not make specific, concrete offers promising tangible benefits in exchange for action of the part of your readers, you are squandering valuable opportunities. Many advertisers simply want to enhance their brand and image, but fail to realize that such ads a huge money wasters. Learn how to do both: enhance you brand identity while at the same time generating leads and compiling a database of interested, potential customers.

How New Copywriters Can Save $128.50 On Their Business Phone Line

How to setup your business telephone line so, for the first few months at least, you can put off paying the hefty fees.

When A Long Copy Falls Short

If you already have a list of existing customers, you don’t need a long copy to promote another product to them. Because the harder you convince them, the harder you insult them. Why do that when you’ve already connected with your customers? You can take whatever you’ve already built, and manipulate it for your own gain.