Freelance Copywriter Secrets: 7 Steps to Dynamic Advertising

Your prospective customers have a lot of reasons NOT to pay attention to your marketing message. Every day they are bombarded with ads, slogans, direct mail and web sites that promise the moon. Find out how to cut through the clutter and noise and get people to listen to your message.

Freelance Copywriter Secrets: Don't Discount, Add Value

Be very careful before you offer a discount, it cost you a lot more than you expect. Find out how to add value instead, and watch your profits (and sales) go way up.

Freelance Copywriter Secrets: The Cure For The Boring Corporate Newsletter

Honest, a corporate newsletter distributed to employees does not have to be boring. You can accomplish your goals to inform employees AND make it interesting. Here are some ideas borrowed from the toolbox of great speechwriters you can use for internal corporate communications.

Build A Meaty Copywriting Swipe File Full Of The Best Ads Ever Written...For Less Than $50

How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads? A swipe file that contains not only long copy ads...but also proven classified and space ads that can be adapted and modified for pay per click ads and ezine ads? And how would you like to be able to build this swipe file of hundreds of ads for about $50 or less?

Copywriters Using Article Marketing Need to Write More Articles

Most copywriters are quite busy and yet they need to continually be looking for their next job as they are working on their current one. This means they need to market their services and consider ways to get new clients who will pay them what they are worth.

Why You Need a Copywriter and You Don't Know it Yet

Spending a few dollars up front with a good copywriter or editor makes a lot of sense for sales down the road. Saving a few dollars now can cost you hundreds if not thousands of dollars in the future in lost sales.

Copywriting is an Art and a Science

Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do with marketing.

Freelance Copywriter Secrets: How a Top Salesman's Secret Can Improve Your Copywriting

Stories sell! Since the days of early man, the power of stories, anecdotes and even myth have resonated deep within our souls. They increase the power of your message and create lasting impact on the people you present them to. Learn how to use stories to convey your message, sell your products and make a bigger impact on your audience.

Your Customers Don’t Care About You

When your customers or potential customers come to your website, they don’t really REALLY care about you. This is the sad honest truth about marketing via a website. I’ve been asked about marketability via a website before and till today, I still feel that in order to sell something to someone you don’t know (or someone who doesn’t know you) via a website, words do the work. Not the color scheme, the pictures and certainly not the flashy stuff that you have to pay through your nose to come up with!

Freelance Copywriter Secrets: A Ridiculously Easy Way To Lock In Your Reader's Attention

This copywriting technique is so powerful it probably should be illegal! Your web content or advertisement can't sell anything to anyone if you don't first grab the reader's attention. Find out a copywriting technique so easy you could do it in your sleep. But it work every time to lock up a reader's attention and hold it until the very last word.

The Principle of Consistency: A Powerful Persuasion Tool for Copywriters

How a complete stranger revealed firsthand the enormous power of consistency in persuasion.

Is Your Service Cost High?

This means that for your next writing project or seo work, you may not turn to your local expert. Instead, you may spread your net far and wide to hook an expert in a faraway country, who will be more than willing to lend her service at a fraction of expense you’d have otherwise spent for local expertise.

Cut! Why Editing Is Your Best Friend

While the hardest part about copy writing can be starting the task, the most important part of writing is the editing process. Once you've put all the words on the page, your job is only beginning! You have a document full of good stuff, but without an edit, it's only a rough draft.

Freelance Copywriter Secrets: Make More Sales Writing Cliffhanger Copy

Longer sales letters sell more than short letters. But how do you keep a reader's interest all the way through your long copy? Write cliffhangers. Learn how to write copy that grabs the reader and will not let them go until they have reached the end of your material.