The Nature of Web Copywriting

Have a business? Then you need a web site. This article tells you why. It also looks why the content of your web site and emails must be persuasive.

Press Releases -- How to Write Them

This article looks at what a press release is. It shows the reader how to write effective press releases for both the offline (newspapers and magazines) and online (email press releases) worlds.

The Purpose and Practice of Writing Successful SEO Articles

When it comes to writing quality SEO articles, keep your visitors in mind first. It's a strategy Matt Cutts recommends.

Freelance Copywriter Secrets: The Cure For The Boring Corporate Newsletter

Honest, a corporate newsletter distributed to employees does not have to be boring. You can accomplish your goals to inform employees AND make it interesting. Here are some ideas borrowed from the toolbox of great speechwriters you can use for internal corporate communications.

Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 1)

Learn why you must use testimonials in your ad copy, web content, white papers or direct mail. Testimonials build massive credibility, cause readers to transfer trust from the third party endorsing your product to you, provides evidence for your claims and enlists the persuasive power of social proof to turn readers into YOUR customers.

Freelance Copywriting - Marketing Yourself and Your Website: Part 2

As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways. By using your most deft copywriting techniques – including sleight of hand and a little keyword juggling - you'll race up Google’s rankings faster than you can say 'search engine optimization!'

Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2

If your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain.

Freelance Copywriter Secrets: It's the Brand, Stupid!

Learn how to communicate a consistant brand when you market your product. When you establish a brand identity in the minds of the public, they know what to expect when they hear your name. They also know how your product is different from all your competitors. Establish your brand by sending out a consistent message built upon your product's key benefit.

Copywriters Using Article Marketing Need to Write More Articles

Most copywriters are quite busy and yet they need to continually be looking for their next job as they are working on their current one. This means they need to market their services and consider ways to get new clients who will pay them what they are worth.

Why You Need a Copywriter and You Don't Know it Yet

Spending a few dollars up front with a good copywriter or editor makes a lot of sense for sales down the road. Saving a few dollars now can cost you hundreds if not thousands of dollars in the future in lost sales.

How to Work With a Ghostwriter

Want to build your reputation as an expert in your field? Want to make business and new clients come to you? The easiest, fastest way to raise your profile in your industry is to write a book or a series of articles. But, who has the time? Working with a ghostwriter may be your answer. Find out how to work with a professional ghostwriter to produce articles or a book that can put your career into the top tier of your field.

Freelance Copywriter Secrets: A Quick and Easy Market Research Tool

Before you write that ad, find out as much as you can about the people who will be reading your ad. How do you do that? The magazine your ad is scheduled to appear in can provide you with a wealth of information about the people who read that magazine, and who will be exposed to your ad. Knowledge is power, especially when it is knowledge about your target readers.

Copywriting - Writing a Sales Letter

A problem that is prominent in most sales letters is that the writer attempts to cater for every possible consumer. This is particularly prominent in the B2B market where companies claim that their product/service is suitable for a wide range of businesses – big/small and from any sector you could possibly think of.

Sneaky Little Copywriting Secret Makes Writing Powerful Headlines A No-Brainer

A few weeks ago I did a phone consultation with one of my sales letter and marketing critique customers, and the first thing he asked about was headlines. So I told him about a very simple (and sneaky) seven step secret I often use for my own projects. Especially if I'm stuck for ideas...and especially when I want to see what words and phrases the market is responding to. Here's what I suggested he do: