Copywriting With Google's Dynamic Keyword Insertion Tool

From a time standpoint, this is a wonder tool that saves you from typing the same keywords repeatedly. From an economic point-of-view, DKI can perform well. But what happens with regard to copywriting?

Homograph, Homonym, or Homophone?

The rules say that no two words have exactly the same definition. Yeah, right. Try looking up homonym or homophone. This article may be a small step toward making the meanings clearer.

What Does a Copywriter Do?

I’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' - at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car. So what does a copywriter do, George?

The Purpose and Practice of Writing Successful SEO Articles

When it comes to writing quality SEO articles, keep your visitors in mind first. It's a strategy Matt Cutts recommends.

Freelance Copywriter Secrets: 10 Steps to Writing a Powerful USP

A great Unique Selling Proposition (USP) creates an entirely new category in which you can be the biggest (or better yet, the only) fish in the pond. With a great USP you OWN your own category and no one else can compete against you.

Freelance Copywriter Secrets: Removing Readers' Mental Barriers

If someone needs and wants what your product can do for them, they will buy it. Right? Actually, wrong, unless you can identify their mental barriers such as skepticism, lack of awareness of their need, lack of urgency to solve a problem or the feeling that your product is just like everyone else's. This article shows how to remove those barriers people have erected in their minds, so they will buy the product that truly benefits them.

Freelance Copywriter Secrets: Laying the Groundwork to Write Great Copy

Like any other area of life, your copywriting can be greatly improved by the proper preparation. But more importantly, laying a thorough groundwork BEFORE you start to write can often shorten the time it takes to write your ad, web copy or direct mail piece. And in the end, your preparation actually makes a better result with stronger, more compelling copy that pulls in more customers and sales.

Freelance Copywriter Secrets: 7 Ways To Out Sell Your Competition By Giving Away Free Information

Possibly no other marketing tool works as hard, and brings in as many results, as giving away free information to your prospective clients. Find out how and why this one simple technique can help you leap over your competition in a single bound.

Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 1)

Learn why you must use testimonials in your ad copy, web content, white papers or direct mail. Testimonials build massive credibility, cause readers to transfer trust from the third party endorsing your product to you, provides evidence for your claims and enlists the persuasive power of social proof to turn readers into YOUR customers.

Freelance Copywriting - Marketing Yourself and Your Website: Part 2

As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways. By using your most deft copywriting techniques – including sleight of hand and a little keyword juggling - you'll race up Google’s rankings faster than you can say 'search engine optimization!'

Amazing Copywriting Secret Of Famous Comic Book Writer Makes Writing Your Copy Easy As 1-2-3

If you want to know an almost laughably easy way to increase the sales of all your copywriting...without any extra effort and without having to learn anything new...then this article will show you how. Let me explain:

Freelance Copywriter Secrets: Free Sample Marketing

Are you looking for a powerful way to persuade people? Once you understand how to use what social scientists call the Law of Reciprocity, you have a powerful tool that can make use of with any ad campaign, web site or any other marketing materials you produce.

Simple Copywriting Secret Makes Your Ads More Profitable Without Increasing Sales Or Raising Prices

Would you like to increase the profits of every ad you write...without making any extra sales and without adding even one penny to the price of what you're selling? Then consider this:

Copywriters and Editors need to Explain how They do Business

Most copywriters and editors who work on business communication are generally specialists and some of them need a few pointers in marketing. For instance, they need to learn how to convey to their potential clients and business customers how they do business and what is required from the customer to make sure the job comes out as they wish it to.