100-Year Old Copywriting Secret Lets You Sell Without Selling

There's no doubt about it that we are being bombarded with more advertising and marketing - especially online - than ever before. And if you want your ads to cut through the noise and clutter of an overcrowded market place, one of the best things you can do is not try to make the sale at all. Here's what I mean by that.

Learn Copywriting Quickly And Easily With This Top Copywriter's Unique Secret

A couple years ago I interviewed a copywriter named Joe Vitale, one of the world's top copywriting experts. And one of the things we talked about was how to learn the craft of copywriting. Such as tips and tricks he knew of that would help someone learn how to write a decent ad quickly and easily.

Basics of Writing a Winning Sales Letter

How to write a sales letter that really pulls

What Does a Copywriter Do?

I’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' - at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car. So what does a copywriter do, George?

Copywriter Battles for Confidence, Respect and High-Paying Clients

Do you think once you have a copywriting client, life is easy? Some clients, yes. Others ... Wait until you hear this story:

How Not To Sell Online - Copywriting

Do you want to have an online business that makes no sales? One way is to have bad copy on your pages. If you have a business where you sell products that are in demand and you have done well locally with the products, but you can’t seem to sell them online, perhaps your copy is not what it should be.

Copywriting is NOT the Most Important Skill for Online Success

What's the most important skill to master to make a fortune online? Many marketing experts say that copywriting is the most important skill you need to learn to build a profitable online business.

Freelance Copywriter Secrets: 7 Steps to Dynamic Advertising

Your prospective customers have a lot of reasons NOT to pay attention to your marketing message. Every day they are bombarded with ads, slogans, direct mail and web sites that promise the moon. Find out how to cut through the clutter and noise and get people to listen to your message.

Freelance Copywriter Secrets: 10 Steps to Writing a Powerful USP

A great Unique Selling Proposition (USP) creates an entirely new category in which you can be the biggest (or better yet, the only) fish in the pond. With a great USP you OWN your own category and no one else can compete against you.

Freelance Copywriter Secrets: Removing Readers' Mental Barriers

If someone needs and wants what your product can do for them, they will buy it. Right? Actually, wrong, unless you can identify their mental barriers such as skepticism, lack of awareness of their need, lack of urgency to solve a problem or the feeling that your product is just like everyone else's. This article shows how to remove those barriers people have erected in their minds, so they will buy the product that truly benefits them.

Write on Target: Copywriting Strategies that Get Results

It's easy to write persuasive copy. You just have to be willing to see your customers as people rather than sales targets and work back from there.

How To Write Sales Copy Fast--Even If You're Not A Writer!

A lot of business owners are afraid to write their own sales copy because they don't consider themselves to be writers. But follow these simple suggestions and you'll be able to write sales copy fast.

Freelance Copywriter Secrets: Is Your Website Doing Its Job?

Is your website producing a great return on your investment, or does it just sit there taking up space? Most businesses spend a lot of time and money putting up their sites, but all too often they make these glaring mistakes that limit the profitability of this potentially valuable tool.

Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 2)

This is the second in a series of articles on how to get feedback from your clients that can be used as powerful an persuasive testimonials. It is easier than you think.