The Seductive Sales Copy Tactic that Entices Prospects into Buyers

What's the simple change you can make to your sales letter to seduce more buyers? It's effortless, it's free and you can do it in the next 10 minutes.

How To Write Copy That Sells

This article will teach you five proven strategies for writing effective copy for all of your marketing materials.

Copywriting: Designer-Friendly Copywriters

Copywriters and designers are different animals. That's why I asked some designers I know how we can be designer-friendly copywriters. Here's what they came up with...

Copywriting to Cash!

Learn 4 techniques that were hidden from you since a long time ago...

World's Dirtiest Copywriting Secret: Why Some Smart Copywriters Hire Other People To Write Their Ads

If you sell a product or service you write your own copy for, then one of the best things you can do for your sales and response is test letting another copywriter -- even if your copy is already excellent -- write your ads. Why? Two reasons:

Freelance Writers Create Success with High Tech Clients

Freelance writers who can handle technical material remain in demand. By matching your writing skills to an engineer's need to communicate clearly, you can find many opportunities for building and sustaining a successful freelance business.

Case Studies Deliver High-Value Stories of Customer Success

Customer case studies are powerful promotional tools for a high-tech product or service. You can produce high-value case studies by following essential strategies for recruiting candidates and handling the approval process.

100-Year Old Copywriting Secret Lets You Sell Without Selling

There's no doubt about it that we are being bombarded with more advertising and marketing - especially online - than ever before. And if you want your ads to cut through the noise and clutter of an overcrowded market place, one of the best things you can do is not try to make the sale at all. Here's what I mean by that.

The Importance of Being Proof Read

Even the most ardently written, professionally produced, and painstakingly typed document needs to be proof-read, and preferably by someone with a fresh pair of objective eyes. We are often blind to our mistakes and read what we meant to say, rather than what we actually said. An objective view of a piece of text can dredge-up a whole host of errors that had been missed in previous, subjective, readings.

Mastering Copywriting - How to Write an Article Just Like a Professional

If you need content for your website or ezine, you might think that you need the services of a professional copywriter. Sure, hiring a professional copywriter is great if you can afford it, but if you can't, then you'll need to write the articles you need on your own. The good news is that it's not as difficult as you might think! By following a few basic rules, you can write articles just like a professional copywriter.

Invite Your Personality Into Your Sales Letter

Your prospects don't want to hear from a robot, they want to hear form you. you must invite your personality into your sales letter if you want increased results.

Freelance Copywriting Clients - Are yours Peppermint, Bitter Lemon or Pure Humbug?

Clients can get in the way of a perfectly good career, or at least that's the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients - warts and all - is essential if you want to succeed as a freelance copywriter. This article gives some useful tips for those on the threshold of what could be a truly great future.

Homograph, Homonym, or Homophone?

The rules say that no two words have exactly the same definition. Yeah, right. Try looking up homonym or homophone. This article may be a small step toward making the meanings clearer.

Sales Letter Marketing: Building a Mousetrap

Got your Tail Caught? Maybe you need to take a breather, get a snack, and figure out your next Marketing Tool? Marketing Guru, Jan Verhoeff, presents innovative Marketing Concepts with a Perk. Personality, fun, and social style bring Marketing Concepts to the Forefront of your Business for Prosperity.