11 Ways to Caffeinate Your Web Copy: Give It More Juice, Get More SALES

Your web site sales barely dribble in, and you have reason to believe that sub-par copy is the culprit. The time has come to do something about it.

Making It Easy for Customers To Choose You

If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?

Copywriting 101: How to Get Your Customers to Take Action

Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it’s easier then you think.)

Copywriting: Designer-Friendly Copywriters

Copywriters and designers are different animals. That's why I asked some designers I know how we can be designer-friendly copywriters. Here's what they came up with...

Is Proofreading Necessary In Content Writing?

Proofreader makes sure that all the quotation marks and parentheses are in place. After that comes punctuation. While proofreading any content, all the unnecessary crowding or extra spacing should be removed. Also special attention should be given to the addresses and phone numbers and it is wise to double check the addresses, phone numbers, and spellings of proper names.

Who Should You Write For?

Do you really think that somebody who is in the grips of making a decision about a major purchase, with all the emotional turmoil and ...

Do You Know What You Are Really Selling?

Are you selling a product or service? Well, if you answer yes to this question then don't be surprised if you sit down and write a sales letter for it only to have no sales. Strange as it may seem you are NOT selling a product or service...

5 Quick And Easy Ways To Improve Your Copywriting!

If you want to quickly improve your copywriting, and you're not sure where to start, the following five tips will definitely help you:

World's Dirtiest Copywriting Secret: Why Some Smart Copywriters Hire Other People To Write Their Ads

If you sell a product or service you write your own copy for, then one of the best things you can do for your sales and response is test letting another copywriter -- even if your copy is already excellent -- write your ads. Why? Two reasons:

Freelance Writers Create Success with High Tech Clients

Freelance writers who can handle technical material remain in demand. By matching your writing skills to an engineer's need to communicate clearly, you can find many opportunities for building and sustaining a successful freelance business.

Secret Copywriting Tactic Used By Popular TV Show Makes People Eager To Buy From You

Want to write copy that people love to read and are eager to buy from? The kind of copy that draws people in from the first word and has them practically salivatin

White Papers: Writing Mistakes that Turn-Off Readers

A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.

Learn Copywriting Quickly And Easily With This Top Copywriter's Unique Secret

A couple years ago I interviewed a copywriter named Joe Vitale, one of the world's top copywriting experts. And one of the things we talked about was how to learn the craft of copywriting. Such as tips and tricks he knew of that would help someone learn how to write a decent ad quickly and easily.

How to Write Attention-Grabbing Headlines that No Reader Can Resist!

One of the most important aspects of any article is the headline. You could write the best article ever, and without a great headline many people will simply pass over it. The headline, or title, is the part of the article that grabs a reader's interest and entices them to keep reading. Read on to learn how to write effective headlines.